Facebook Tests “Buy Tickets” Button In Israel And The Netherlands
![Screen Shot 2013 02 11 at 8.27.22 AM1 Facebook is testing Buy Tickets links for events, but will it get into the ticketing business? [Updated]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_s9WUeBvBlRgvQfa5GrewSTVwQJQn0f0c286s7Sf3uihPa_6jST4_CO5thgJzN15pFf3DvUaVshV4P7vEOyInX-C7sT5lHlR-98yy5xqyIEyEy_QyaQjkfZrXrfQaWd-GBEvnxcXhMFkaBPSZt1_4RH_C35UHDxglFSny1iCZ54vTqdQkFtxjga7G0=s0-d)
Facebook is testing a “Buy Tickets” button beside events in the events tab, as well as on some event pages on Dutch and Israeli servers.
The button was first noticed by Israeli social media company Blink on the page of an upcoming event in Tel Aviv-Yafo. According to AllFacebook, who reported Blink’s discoveries, “the actual transactions take place off the social network, as clicking on the buttons take users to third-party websites.”
A short time after the discovery was made, The Next Web reported that the button had also been discovered on a Dutch event page.
Before the update, event organisers could put a link to a site where tickets could be bought as a bitly.com link on the event page. Now, Facebook has told InsideFacebook that “it is trying more prominent buttons that direct users to wherever event tickets are being sold”.
Facebook is testing “Buy Ticket” buttons on the events page itself, in the upcoming events tab and in News Feed stories about the event.
The “Buy Ticket” button is very useful for companies, brands and performers marketing events on Facebook, as they can track their conversion rates more easily: if people click on “Buy Tickets” it equals profit. Also, with the “Buy Ticket” button on News Feed stories, users can click through straight to the event website.
If the “Buy Tickets” button proves successful, Facebook may be able to earn revenue providing a ticket selling service online instead on linking to third party sites.
Would you like to see the “Buy Tickets” button become a permanent fixture on Facebook?
Contact us on Twitter or leave your comments below.
Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
www.socialmediafrontiers.com
Facebook Tests “Buy Tickets” Button In Israel And The Netherlands
Reviewed by Unknown
on
Wednesday, February 13, 2013
Rating:
Reviewed by Unknown
on
Wednesday, February 13, 2013
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.