Meet #SmearforSmear – The Latest Online Awareness Campaign
#SmearforSmear
 |
| scoopnest.com |
Cervical cancer runs a frightening line between case frequency and mortality. It’s the 4th most common cancer for women worldwide and more than 265,000 patients died in 2012 alone. Cervical cancer is notoriously difficult to treat once it advances, given its location. During the early stages surgery to remove some or all of the womb can be effective (and/or radiotherapy) but once it really advances it’s virtually incurable. Chemotherapy can slow the advance and an extremely damaging procedure called pelvic exteneration, which entails having the cervix, vagina, womb, bladder, ovaries, fallopian tubes and rectum are all taken out.
The campaign has taken off with serious momentum; several celebrities have already gotten in on the act, including Rita Ora, Georgia May Jagger and blogger Sam Chapman. Like the ice bucket challenge, the campaign is nomination based, but doesn’t class the picture as a penalty for failing to make any kind of donation; the aim is purely awareness-based. The most common age group of women affected by cervical cancer is under 35s and 1 in 3 women in the UK alone between 25-29 fail to turn up at scheduled screenings, so social media is the ideal platform to spread this message.
Gents support the ladies you love #smearforsmear @RepublicofEvry1 @Sham_Bodie @ChiefTV or text "CCPW01 £5" to 70070 pic.twitter.com/sxs6JGBKr5
— Ben Akers (@BenAkers) January 25, 2015
Of course, whilst cervical cancer doesn’t affect men, that doesn’t mean they’re excluded from taking part in the campaign and searching the hashtag on Instagram or Twitter will reveal a peppering of men smearing lipstick across their faces in amongst the girls. It’s early days yet, but it wouldn’t be too much of a stretch to suggest that the campaign will only continue to increase in size over the coming weeks.
Ladies! Help prevent cervical cancer w/@JoTrust. Attend your smear & reduce risk. We nominate you all #SmearForSmear pic.twitter.com/5gHwD1OYe8
— LOVE. (@ehupLOVE) January 29, 2015
#SmearForSmear
I believe the age should be lowered for the first screening. Smear your lippy in support of this 💋 pic.twitter.com/FEwuLV2zEP
— Edmo ♡ (@stephxedmo) January 29, 2015
Look what I spotted! Cervical cancer can be prevented, don't forget to book your smears gals! #smearforsmear @JoTrust pic.twitter.com/hr97yUTgI5
— Fran Berry (@franberry90) January 20, 2015
Callum Davies
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Meet #SmearforSmear – The Latest Online Awareness Campaign
Reviewed by Unknown
on
Thursday, January 29, 2015
Rating:
Reviewed by Unknown
on
Thursday, January 29, 2015
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.