Periscope versus Meerkat: The Saga Continues
The Meerkat Strikes Back |
www.venturebeat.com |
As you may or may not remember, last month a live-streaming
video service app called Meerkat experienced a wildly successful launch period
before being promptly crushed by Twitter. The micro-blogging giant blocked
Meerkat’s access to their social graph so that their own live-streaming app,
Periscope, wouldn’t have to compete with anyone.
It was a rather depressing tale, but now it has another
chapter, as Meerkat have lived on and are now hitting back. Even just after
being railroaded by Twitter, the app’s creator Ben Rubin was confident that it
would only be a minor setback. “Meerkat will always tweet live video to
Twitter, whether Twitter wants it or not” Rubin said in an interview with Re/Code shortly after the incident. He made it clear in that and several other
press statements that Meerkat’s usage of Twitter’s API was only a temporary
arrangement until they could get something app-specific off the ground.
www.techcrunch.com |
Now, with Periscope live and readily available, Meerkat has
been given an update and a rather meaty one at that. Now you can follow other
users from within streams, are given follow recommendations and streams your friends
like are discoverable. You can also fiddle the settings so that the comments
you leave on streams don’t automatically also turn up on Twitter. Periscope
remains the bigger, broader app, but Meerkat is clearly making some major
inroads and isn’t going away any time soon.
The contrast between the two is interesting. Periscope has
more money behind it, more corporate backing and it was showcased to high-level
investors months ago, it’s a business-minded app from top to bottom. Meerkat
was developed by only a handful of people for a lot less money, but purely by
dint of being launched publically earlier, it’s still a contender. People
already know about it and that’s an advantage that can’t be understated.
Periscope has been gaining momentum at a remarkable rate
since launching, though. Twitter has even thrown the might of their VIP
relations squad behind it, convincing celebrities with big followings to start
using the app. Supposedly they are even steering famous tweeters away from
Meerkat. It still looks to me like Meerkat will end up crumbling under the
weight of all this adversity, but then I was pretty sure that the social graph debacle
was the last nail in the app’s coffin and it’s still here. Only time will tell.
Callum Davies
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Periscope versus Meerkat: The Saga Continues
Reviewed by Unknown
on
Thursday, April 02, 2015
Rating: