Formula One Are Stepping Up Their Social Media Game
 |
| Grand Prix Times |
It doesn't take a genius to see the connection there - better social media marketing, higher chance of pulling in a broader (and younger) audience. Ipso facto. Back in September, F1 was bought by American company Liberty Media for £3.3 billion. Last month Bernie Ecclestone, who became chief executive back in 1978, was removed from his position, and his draconian views on social media went with him.
Now, Liberty have hired a director of global communications, a position which has never previously existed in F1. The man in question, Norman Howell, is a 30-year veteran of sports PR, and for the past 2 years he's been F1's head of digital. Chase Carey, meanwhile, has taken over CEO duties, and himself has a background in media, having acted as CEO for DirecTV. He also has a glorious moustache.
 |
| Seriously. (via CEO.com) |
During pre-season testing in Barcelona, Lewis Hamilton, the Renault team and a few others posted footage and images on their social media channels. Looking ahead, Liberty will also probably start making much more prominent use of the dedicated F1 social media channels. Carey has made it clear that he doesn't think F1 are doing enough to 'connect' the fans. Synergy across social media channels is a great way to do that.
It's an exciting time to be an F1 fan. The sport has plenty to offer but under Ecclestone it felt like it was trapped in the glory days of motoring, appealing only to an older audience, and not an audience to be proud of, on many counts. Bernie Ecclestone, Max Moseley and their ilk treated it like an old boys club, and it was only through the charisma of people like Lewis Hamilton, Jensen Button, Daniel Ricciardo and Fernando Alonso (all big time social media users) that the younger demographic was really accounted for. Not anymore.
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @Songbird_Callum
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
Formula One Are Stepping Up Their Social Media Game
Reviewed by Unknown
on
Friday, March 03, 2017
Rating:
Reviewed by Unknown
on
Friday, March 03, 2017
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.