10 Top Facebook Campaigns
In the last year, Facebook has focused on improving its marketing revenue, introducing features and applications which provide social media marketers with ever-increasing options.
Facebook is a fantastic advertising tool which, when used effectively, can greatly improve a marketing campaign’s chance of success.
Here are ten campaigns that used Facebook innovatively and effectively to promote businesses and their products:
1. Bing – The FarmVille Campaign
In 2010, Microsoft’s search engine Bing ran a campaign on FarmVille, the hugely successful Facebook game, which rewarded fans who liked their page with FarmVille currency.
400,000 people clicked on the Bing advert, which was located on the bottom of the FarmVille page, in one day, increasing Bing’s Facebook fan base 400%.
2. Nike – Nike Take Mokum
Dutch agency Boondoggle created a Facebook application for Nike which traced the paths of runners in colourful graffiti as they ran the streets of Amsterdam.
The aim of the campaign was to stop runners focusing on the minutes and miles, instead “expressing creativity” with the patterns they ran.
The site was visited over 180,000 times and 220 individual graffiti designs were created.
3. CIL – Paint Chip Names For Men
Reason Partners came up with a fun idea to promote CIL, a Canadian decorative paints company, to men.
A Facebook competition was set up, challenging competitors to choose manly names for different shades of paint (“Crystal Glitter” became “Cement”) in order to win a ‘man cave’ makeover.
Despite its relatively small budget, the campaign raised 1 million dollars, had 100 million online impressions and increased sales 10%.
4. Ford – Ford Explorer 2011
Last year Ford released its new Ford Explorer, not at a motor show, but on Facebook.
For the few months before the virtual auto show, Ford released a slow but steady stream of information to keep people interested.
Just after midnight on the day of the launch, Ford placed a “Reveal” tab on their Facebook page which, when clicked, started the show.
The campaign was the top trend on Twitter that day, the second to top on Google Plus and registered 75,000 fan logins.
5. Kohl’s – Kohl’s Cares Scholarship Programme
American retailers Kohl’s asked their Facebook fans to vote for which schools should receive a 5% portion of the $10 million they gave to charity.
Promoting their charitable endeavours on Facebook not only increased the retailer’s social media presence, but also improved their public image.
The Facebook page registered well over 1 million fans, with each winning school getting 100,000 votes.
6. Clairol – Nice N Easy Colour Blend Foam Giveaway
In one day, Clairol increased their fan base on Facebook by over 900% with a simple promotional offer.
The aim of the competition was to give away 100,000 boxes of Nice n Easy’s new colour blend foam in 4 days.
The 100,000 boxes disappeared in no time. Visitors to the page who were too late to take advantage of the offer were invited to buy the product at their local store.
7. Papa John’s Pizza – Papa’s Speciality Pizza Contest
Papa John’s Pizza set up a Facebook contest which challenged fans to come up with a brand new pizza topping.
The creator of the best pizza not only got to see their creation on the menu, but also got a $480 gift card and a 1% cut of the profits from purchases of their pizza.
8. Southwest Airlines – Make-A-Wish Foundation
Southwest Airlines made good use of Facebook’s Places by donating $1 to the Make-A-Wish Foundation every time someone checked into an airport served by Southwest.
Over $300,000 worth of air miles were donated to the charity over a two month period.
After the promotion, Southwest reached a total of 1 million fans on Facebook.
9. Ikea – Facebook Showroom
In 2009, Swedish agency Forsman & Bodenfors had the ingenious idea of creating a catalogue competition on Facebook to coincide with the opening of a new Ikea in Malmo.
Twelve images of Showrooms were posted on the profile page of Gordon Gustavsson, the new store’s manager.
The first person to tag a product displayed in each photo won said product as a prize. This campaign received a number of awards thanks to its low-cost, social media centred approach.
10. Intel – Museum of Me
In 2011 Intel, in partnership with Japanese agency Projector, Inc., created the Museum of Me application on Facebook to promote the i5 processor.
Users were invited to create their own virtual museum with information from their Facebook page.
The application took photos, words, friends and locations from a user’s Facebook page and created a 3 minute video presentation of their museum.
Have you come across any clever Facebook campaigns?
Contact us on Twitter or leave your comments below.
Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
www.socialmediafrontiers.com
Facebook is a fantastic advertising tool which, when used effectively, can greatly improve a marketing campaign’s chance of success.
Here are ten campaigns that used Facebook innovatively and effectively to promote businesses and their products:
1. Bing – The FarmVille Campaign
In 2010, Microsoft’s search engine Bing ran a campaign on FarmVille, the hugely successful Facebook game, which rewarded fans who liked their page with FarmVille currency.
400,000 people clicked on the Bing advert, which was located on the bottom of the FarmVille page, in one day, increasing Bing’s Facebook fan base 400%.
2. Nike – Nike Take Mokum
Dutch agency Boondoggle created a Facebook application for Nike which traced the paths of runners in colourful graffiti as they ran the streets of Amsterdam.
The aim of the campaign was to stop runners focusing on the minutes and miles, instead “expressing creativity” with the patterns they ran.
The site was visited over 180,000 times and 220 individual graffiti designs were created.
3. CIL – Paint Chip Names For Men
Reason Partners came up with a fun idea to promote CIL, a Canadian decorative paints company, to men.
A Facebook competition was set up, challenging competitors to choose manly names for different shades of paint (“Crystal Glitter” became “Cement”) in order to win a ‘man cave’ makeover.
Despite its relatively small budget, the campaign raised 1 million dollars, had 100 million online impressions and increased sales 10%.
4. Ford – Ford Explorer 2011
Last year Ford released its new Ford Explorer, not at a motor show, but on Facebook.
For the few months before the virtual auto show, Ford released a slow but steady stream of information to keep people interested.
Just after midnight on the day of the launch, Ford placed a “Reveal” tab on their Facebook page which, when clicked, started the show.
The campaign was the top trend on Twitter that day, the second to top on Google Plus and registered 75,000 fan logins.
5. Kohl’s – Kohl’s Cares Scholarship Programme
American retailers Kohl’s asked their Facebook fans to vote for which schools should receive a 5% portion of the $10 million they gave to charity.
Promoting their charitable endeavours on Facebook not only increased the retailer’s social media presence, but also improved their public image.
The Facebook page registered well over 1 million fans, with each winning school getting 100,000 votes.
6. Clairol – Nice N Easy Colour Blend Foam Giveaway
In one day, Clairol increased their fan base on Facebook by over 900% with a simple promotional offer.
The aim of the competition was to give away 100,000 boxes of Nice n Easy’s new colour blend foam in 4 days.
The 100,000 boxes disappeared in no time. Visitors to the page who were too late to take advantage of the offer were invited to buy the product at their local store.
7. Papa John’s Pizza – Papa’s Speciality Pizza Contest
Papa John’s Pizza set up a Facebook contest which challenged fans to come up with a brand new pizza topping.
The creator of the best pizza not only got to see their creation on the menu, but also got a $480 gift card and a 1% cut of the profits from purchases of their pizza.
8. Southwest Airlines – Make-A-Wish Foundation
Southwest Airlines made good use of Facebook’s Places by donating $1 to the Make-A-Wish Foundation every time someone checked into an airport served by Southwest.
Over $300,000 worth of air miles were donated to the charity over a two month period.
After the promotion, Southwest reached a total of 1 million fans on Facebook.
9. Ikea – Facebook Showroom
In 2009, Swedish agency Forsman & Bodenfors had the ingenious idea of creating a catalogue competition on Facebook to coincide with the opening of a new Ikea in Malmo.
Twelve images of Showrooms were posted on the profile page of Gordon Gustavsson, the new store’s manager.
The first person to tag a product displayed in each photo won said product as a prize. This campaign received a number of awards thanks to its low-cost, social media centred approach.
10. Intel – Museum of Me
In 2011 Intel, in partnership with Japanese agency Projector, Inc., created the Museum of Me application on Facebook to promote the i5 processor.
Users were invited to create their own virtual museum with information from their Facebook page.
The application took photos, words, friends and locations from a user’s Facebook page and created a 3 minute video presentation of their museum.
Have you come across any clever Facebook campaigns?
Contact us on Twitter or leave your comments below.
Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
www.socialmediafrontiers.com
10 Top Facebook Campaigns
Reviewed by Unknown
on
Monday, November 05, 2012
Rating:
Reviewed by Unknown
on
Monday, November 05, 2012
Rating:
Unknown
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