10 Top Pinterest Promotions
Despite its relative novelty, Pinterest emerged this year as a powerhouse in social media marketing. Pinterest boasts more purchases per click through than any other social media platform.
Companies are using the cataloguing and commenting features to target the largely female user base that Pinterest has gained, and many are doing it to great effect.
1. Peugeot – Peugeot’s Panama Puzzle
The Panama branch of French car manufacturer Peugeot ran an interactive campaign on their Pinterest page.
A car comprised of a number of images was displayed on their pinboards, with a few sections missing. Fans had to go to Peugeot’s Facebook page or website in order to get images of the missing sections.
Peugeot’s campaign is an example of how important it is to get your fans following across all social media sites.
2. BMI Airlines – The Pinterest Lottery
British Midland International Airlines, which is now part of British Airways, ran a competition earlier this year on Pinterest.
Contestants had to repin up to six images of five different BMI destinations – Beirut, Dublin, Marrakech, Moscow and Nice – all of which were inundated with BMI advertising.
Each weekend, a number would be chosen at random and the contestants who had repinned the image it corresponded to would have the chance of winning two return tickets to a BMI destination.
3. Calypso St Berth – What I’m Packing For
Women's apparel manufacturer, Calypso St. Barth, were one of the first to take advantage of Pinterest's largely female user base.
The company asked a Pinterest user, Christine Martinez, to take photos behind the scenes of their summer catalogue fashion shoot.
4. Proctor & Gamble – Thank You Mum
Olympic worldwide partner P&G ran a Pinterest campaign during the Olympics which drew attention to the mothers behind the athletes competing in the London Olympics.
The company set up a number of pinboards supporting both the mothers of athletes and athletes who were mothers in order to raise brand awareness online.
5. McKay Flooring
UK company McKay Flooring were able to successfully utilise the benefits of both Pinterest and Instagram for their social marketing campaign.
McKay Flooring used instagram to run a hashtag competition on Twitter, taking advantage of both sites interconnectivity.
They then created virtual catalogues on Pinterest, using the system of pinboard categorisation to target specific markets and raise brand awareness.
6. Honda – #Pintermission
Automobile manufacturer, Honda, rewarded its five most active pinners with $500 to enjoy on a day off from Pinterest.
The winners were encouraged to pin images from their days off. Of the five winners, one took a holiday in Hawaii, and one travelled all the way to London.
7. ModCloth – Something ModCloth, Something You
Retail company ModCloth ran a contest on Pinterest with a wedding theme. Contestants had to follow ModCloth on Twitter and then create a pinboard with images with the relevant hashtags (#modcloth and #wedding).
The pinboard had to comprise of twenty pins, each of which corresponded to one of the categories show on the announcement poster above.
Contestants than entered by posting a comment with a link to their pinboard on the ModCloth Pinterest page.
8. Land’s End – Pin It To Win It
In November last year, casual clothing company Lands' End Canvas challenged their Pinterest followers to create the best pinboard, comprised of images from their autumnal clothing ranges.
Land's End Canvas realised that consumers were already "engaging with their brand" on Pinterest. A competition, they decided, would be a great way to increase customer interaction.
The Pin It to Win It competition not only helped participants "discover Lands’ End Canvas", but also helped to "inspire their personal style".
9. Kotex – Women’s Inspiration Day
Israeli agency Smoyz created a campaign for Kotex where they followed fifty ‘inspiring’ women on Pinterest to discover what they liked.
Kotex then sent each woman a virtual gift, if they pinned the gift on Pinterest they received the gift in reality by mail.
Over 90% of the women posted about their gift, not only on Pinterest, but also across Facebook, Twitter and Instagram. In total there were over 2,200 interactions related to the campaign.
10. Guess – Colour Me Inspired
In March this year, clothes company Guess challenged its followers to create pinboards with four different thematic colours: “Noir Teal,” “Hot House Orange”, “Red Hot Overdue” and “New Plum Light”.
Four winners were chosen by a panel of judges from the fashion industry.
Have you come across any interesting Pinterest campaigns?
Contact us on Twitter or leave your comments below.
Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
www.socialmediafrontiers.com
Companies are using the cataloguing and commenting features to target the largely female user base that Pinterest has gained, and many are doing it to great effect.
1. Peugeot – Peugeot’s Panama Puzzle
The Panama branch of French car manufacturer Peugeot ran an interactive campaign on their Pinterest page.
A car comprised of a number of images was displayed on their pinboards, with a few sections missing. Fans had to go to Peugeot’s Facebook page or website in order to get images of the missing sections.
Peugeot’s campaign is an example of how important it is to get your fans following across all social media sites.
2. BMI Airlines – The Pinterest Lottery
British Midland International Airlines, which is now part of British Airways, ran a competition earlier this year on Pinterest.
Contestants had to repin up to six images of five different BMI destinations – Beirut, Dublin, Marrakech, Moscow and Nice – all of which were inundated with BMI advertising.
Each weekend, a number would be chosen at random and the contestants who had repinned the image it corresponded to would have the chance of winning two return tickets to a BMI destination.
3. Calypso St Berth – What I’m Packing For
Women's apparel manufacturer, Calypso St. Barth, were one of the first to take advantage of Pinterest's largely female user base.
The company asked a Pinterest user, Christine Martinez, to take photos behind the scenes of their summer catalogue fashion shoot.
4. Proctor & Gamble – Thank You Mum
Olympic worldwide partner P&G ran a Pinterest campaign during the Olympics which drew attention to the mothers behind the athletes competing in the London Olympics.
The company set up a number of pinboards supporting both the mothers of athletes and athletes who were mothers in order to raise brand awareness online.
5. McKay Flooring
UK company McKay Flooring were able to successfully utilise the benefits of both Pinterest and Instagram for their social marketing campaign.
McKay Flooring used instagram to run a hashtag competition on Twitter, taking advantage of both sites interconnectivity.
They then created virtual catalogues on Pinterest, using the system of pinboard categorisation to target specific markets and raise brand awareness.
6. Honda – #Pintermission
Automobile manufacturer, Honda, rewarded its five most active pinners with $500 to enjoy on a day off from Pinterest.
The winners were encouraged to pin images from their days off. Of the five winners, one took a holiday in Hawaii, and one travelled all the way to London.
7. ModCloth – Something ModCloth, Something You
Retail company ModCloth ran a contest on Pinterest with a wedding theme. Contestants had to follow ModCloth on Twitter and then create a pinboard with images with the relevant hashtags (#modcloth and #wedding).
The pinboard had to comprise of twenty pins, each of which corresponded to one of the categories show on the announcement poster above.
Contestants than entered by posting a comment with a link to their pinboard on the ModCloth Pinterest page.
8. Land’s End – Pin It To Win It
In November last year, casual clothing company Lands' End Canvas challenged their Pinterest followers to create the best pinboard, comprised of images from their autumnal clothing ranges.
Land's End Canvas realised that consumers were already "engaging with their brand" on Pinterest. A competition, they decided, would be a great way to increase customer interaction.
The Pin It to Win It competition not only helped participants "discover Lands’ End Canvas", but also helped to "inspire their personal style".
9. Kotex – Women’s Inspiration Day
Israeli agency Smoyz created a campaign for Kotex where they followed fifty ‘inspiring’ women on Pinterest to discover what they liked.
Kotex then sent each woman a virtual gift, if they pinned the gift on Pinterest they received the gift in reality by mail.
Over 90% of the women posted about their gift, not only on Pinterest, but also across Facebook, Twitter and Instagram. In total there were over 2,200 interactions related to the campaign.
10. Guess – Colour Me Inspired
In March this year, clothes company Guess challenged its followers to create pinboards with four different thematic colours: “Noir Teal,” “Hot House Orange”, “Red Hot Overdue” and “New Plum Light”.
Four winners were chosen by a panel of judges from the fashion industry.
Have you come across any interesting Pinterest campaigns?
Contact us on Twitter or leave your comments below.
Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
www.socialmediafrontiers.com
10 Top Pinterest Promotions
Reviewed by Unknown
on
Tuesday, November 06, 2012
Rating:
Reviewed by Unknown
on
Tuesday, November 06, 2012
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.