AIDS Awareness Twitter Campaign Unveiled by Belvedere
World AIDS Day on December 1st 2012 will be supported by vodka brand Belvedere and digital agency Essence as they hope to raise awareness for the cause.
Consumers are given the chance to win a case of vodka courtesy of Belvedere merely by tweeting a message that will help raise AIDS awareness accompanied with their office name in a hashtag. The campaign will give a case of Belvedere to the company with the most hashtags.
“AIDS is an issue that can and should be addressed by everyone. Through our Special Edition (RED) bottle, we at Belvedere are committed to raising awareness around this pressing issue.” Said the senior manager at Belvedere, Nick Ambridge.
“This campaign designed by Essence will allow our customers to show their support and increase shares of World AIDS Day messages while engaging with our brand in a way that’s convenient and familiar for them. We are confident that this campaign will play a key part in raising the profile of World AIDS Day this year.”
The social media director at Essence said: “This campaign from Belvedere is a perfect example of how a community can be drawn together around something of shared importance. The great results from last year’s campaign show it is more than possible to drum up awareness and support on Twitter if done correctly, and we believe we will be able to achieve similar results this year.”
“The campaign will not only benefit the brand but will also promote a very worthy cause and we are delighted to be working with Belvedere to raise awareness of this important issue.”
Will you and your office be taking part in the campaign?
Let us know your thoughts in the comments below or via Twitter.
Daniel Barr
Follow us @SocialMediaF & @DanielAtSMF
www.socialmediafrontiers.com
AIDS Awareness Twitter Campaign Unveiled by Belvedere
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Monday, November 26, 2012
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Reviewed by Unknown
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Monday, November 26, 2012
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