Amazon Releases Brand Pages, Analytics And Posts
Amazon has introduced a new social marketing service called ‘Amazon Pages’, which provides registered retailers with a brand page independent from Amazon’s parent site.
Registration for the service is free, but applicants must first be approved by Amazon before they are allocated a page. If successful, the company or individual is given a unique URL for their brand page, following the format www.amazon.com/‘brandname’.
Companies can then customise their brand page with the choice of three different templates, each featuring image embedding options, Facebook and Twitter buttons, and “merchandising widgets” linking the page to specific products on Amazon.
Companies can even post updates on their brand page, or on Facebook from their brand page. “You can enhance your words with an image or a product”, says Amazon, “and you can plan ahead, scheduling the release of a series of posts on successive days”.
Amazon Analytics, the final feature released this week, provides companies with the tools to monitor customer interaction on their brand page. Analytics measures the number of views, the level of reach and the number of purchases made on the page, collating all the information into easily digested graphs.
Amazon has timed their move into social marketing well: with Christmas on the horizon and e-commerce competition as fierce as ever, Amazon Pages, Posts and Analytics may give the site a significant advantage.
What do you think of Amazon’s Brand Pages?
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Amazon Releases Brand Pages, Analytics And Posts
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