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Facebook Announces New Gift Options

Last night, Facebook announced the addition of hundreds of products to the Gifts application.

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Facebook released the Gifts app earlier this month, which allows users to send a real life present to a friend with an upcoming birthday.


The option to send gifts appears on the events page on mobile devices and in numerous places on desktop devices, including profile pages and the News Feed. Now, a prompt appears notifying users of a friend’s upcoming birthday and invites them to buy a gift.

Facebook has made the application very easy to use: just click on the gifts option, choose a gift and send it to a friend. Users don’t even need to know their friends address. As soon as a gift is bought, the recipient receives a message asking them to accept it.

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Products new to the Gifts application are from a range of retailers, including BabyGap, L’Occitane, Lindt and NARS Cosmetics. Users can even buy and send online subscriptions to websites like Hulu Plus and Pandora.

Currently, Gifts is only available in the US, but if Facebook continues its push into e-commerce, Gifts will almost certainly be released overseas.

Would you send a birthday present using Facebook?

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Will Sigsworth

Follow us @SocialMediaF & @WillAtSMF

www.socialmediafrontiers.com
Facebook Announces New Gift Options Reviewed by Unknown on Friday, November 16, 2012 Rating: 5
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