Facebook Feature Shows Views Can Be More Important Than Clicks
New statistics show that the impression of an advertisement is probably more valuable than the click.
Facebook’s view tag feature allows advertisers to track users who view their advertisements but not actually click on them. The feature reports that in one example, 87% of conversions came from impressions, rather than clicks.
The ‘View Tag’ program was initially distributed privately, but Facebook progressively allowed more advertisers to take advantage of the feature.
Earlier in the year, Facebook joined forces with DataLogix to find how often someone purchased a product having seen an ad for it on the site.
With view tags, businesses can see which of their ads has led to a purchase whether the user clicked on the link or not.
SocialCode started a campaign for companies looking to get people to redeem offers through Facebook. They reported that 5,127 out of 5,924 people had seen their ad and had redeemed. 797 people clicked through to the offer via the ad.
Another company, Kenshoo, revealed that view tags showed that 34.6% of conversions came from impressions where users didn’t click the ad. These conversions generated more than $31,000. This was 29% of the campaign’s revenue as a whole.
Have you been using view tags?
Let us know your thoughts in the comments below or via Twitter.
Daniel Barr
Follow us @SocialMediaF & @DanielAtSMF
www.socialmediafrontiers.com
Facebook Feature Shows Views Can Be More Important Than Clicks
Reviewed by Unknown
on
Wednesday, November 21, 2012
Rating:
Reviewed by Unknown
on
Wednesday, November 21, 2012
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.