Kapture, The New Mobile App That Pays You To Pose
Kapture, a new application released yesterday, rewards loyal New Yorkers who post photos of themselves posing in their favourite restaurants and retailers.
After posting a photo of themselves on Facebook or Twitter with a specific product in a specific store, or meal in a restaurant, customers are rewarded with discounts or even freebies.
There are currently a few hundred different locations in Manhattan offering Kapture rewards: restaurant Les Halles, grocers Organic Avenue and the Strand bookstore have all signed up to Kapture.
Kapture founder, Michael Szewczyk, believes Manhattan is the perfect place to launch a business like Kapture:
“The tech scene in Manhattan is booming”, explained Szewczyk in a recent interview with Business insider, “it’s growing very quickly and I wanted to be a part of that”.
He also distanced his company from Foursquare, the location application, saying, “Foursquare’s thesis is to check in. Ours is to use and reward people for the content they produce”.
Kapture is not the first of its kind however: RNKD, a recently defunct company set up by Zappos founder Nick Swinmurn, rewarded customers who shared photos of their favourite products online.
The key difference between the two is that photos uploaded using Kapture must be taken in specific locations, whereas RNKD allowed photos taken at home.
Customers are only able to take one photo, or “moment”, every 24 hours. The photos uploaded with Kapture are carefully regulated to make sure they fit all the correct criteria before any rewards are delivered.
Furthermore, Kapture is only available on mobile devices which, along with its carefully regulated content, should help increase the customer base of the brands involved.
With applications such as Instagram and picture sharing sites like Tumblr and Pinterest becoming more and more popular Kapture, which provides brands with cheap marketing and motivates consumers with easily attainable rewards, could be a great success.
What do you think of Kapture?
Contact us on Twitter or leave your comments below
Will Sigsworth, Content Writer
follow us @SocialMediaF & @WIllAtSMF
www.socialmediafrontiers.com
After posting a photo of themselves on Facebook or Twitter with a specific product in a specific store, or meal in a restaurant, customers are rewarded with discounts or even freebies.
There are currently a few hundred different locations in Manhattan offering Kapture rewards: restaurant Les Halles, grocers Organic Avenue and the Strand bookstore have all signed up to Kapture.
Kapture founder, Michael Szewczyk, believes Manhattan is the perfect place to launch a business like Kapture:
“The tech scene in Manhattan is booming”, explained Szewczyk in a recent interview with Business insider, “it’s growing very quickly and I wanted to be a part of that”.He also distanced his company from Foursquare, the location application, saying, “Foursquare’s thesis is to check in. Ours is to use and reward people for the content they produce”.
Kapture is not the first of its kind however: RNKD, a recently defunct company set up by Zappos founder Nick Swinmurn, rewarded customers who shared photos of their favourite products online.
The key difference between the two is that photos uploaded using Kapture must be taken in specific locations, whereas RNKD allowed photos taken at home.
Customers are only able to take one photo, or “moment”, every 24 hours. The photos uploaded with Kapture are carefully regulated to make sure they fit all the correct criteria before any rewards are delivered.
Furthermore, Kapture is only available on mobile devices which, along with its carefully regulated content, should help increase the customer base of the brands involved.
With applications such as Instagram and picture sharing sites like Tumblr and Pinterest becoming more and more popular Kapture, which provides brands with cheap marketing and motivates consumers with easily attainable rewards, could be a great success.
What do you think of Kapture?
Contact us on Twitter or leave your comments below
Will Sigsworth, Content Writer
follow us @SocialMediaF & @WIllAtSMF
www.socialmediafrontiers.com
Kapture, The New Mobile App That Pays You To Pose
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Reviewed by Unknown
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Thursday, November 15, 2012
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Unknown
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