New SkinnyScoop Social Media Platform Adds Conversation to Pinterest-Style Recommendations
New social media site SkinnyScoop aims to combine the goal setting and daydreaming agenda of Pinterest, and turn these dreams into a reality.
The site that was launched in San Francisco targets women, and specifically mothers to combine the eccentric nature of Pinterest with the reality of a one-on-one friendly conversation.
Women can create lists similar to Pinterest boards, but will also be able to contribute to discussions with other users as well as following their accounts. Once you have signed up via Facebook Login or with an email account, SkinnyScoop offers pre-sorted lists such as “TV Shows I Watch” and “My Favourite Chick Flicks”, as well as the option to create custom lists.
The premise is that women will take recommendations from their best friend or someone they are in regular contact with more seriously than random images found on the Internet.
CEO of SkinnyScoop, Eden Godsoe says: “SkinnyScoop takes the offline conversations between women that happen everywhere, everyday, and moves them online bringing value to both the tastemakers and the women they influence.”
“We rarely have time these days to read long articles or sift through email chains to figure out what book to read, app to download or gift to buy.”
Lists that are made can be shared across social networks with images being auto-populated. Godsoe sees most potential available for female bloggers who will be able to enclose their recommendations into a visual list on their personal site.
Godsoe says: “Pinterest is a great tool for housing what women are striving for – their dream vacation, perfectly decorated home or flawless bikini body.” “Going beyond the inspirational, SkinnyScoop is more centred on what someone needs, wants or is interested in today . . . it uses structured data – which makes it more actionable, versus photos or images – to connect hundreds of thousands of women and identify what is trending, most useful or popular among their friends.”
The new start-up announced a $1 million seed funding today.
What are your thoughts on SkinnyScoop?
Let us know in the comments below or via Twitter.
Daniel Barr
Follow us @SocialMediaF & @DanielAtSMF
www.socialmediafrontiers.com
New SkinnyScoop Social Media Platform Adds Conversation to Pinterest-Style Recommendations
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Monday, November 19, 2012
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Reviewed by Unknown
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Monday, November 19, 2012
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Unknown
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