Businesses Can Now Post Events On Foursquare
In August last year, the events option was introduced to a few select venues, such as sporting arenas and concert halls. Any business on Foursquare now has the option of creating their own custom event.Businesses can post information about upcoming events on their Foursquare profiles. The event information will appear when a user searches for locations nearby, checks in, or goes back over previous check-ins.
For example, a book shop can advertise an upcoming book signing by a famous author, a pub can advertise a beer festival and retailers could advertise a sale.
Posting an event is simple, just add an event name, date and time to your business’ profile. The Foursquare blog says that the new events option will help users “record their experiences and remember what a great time they had”.
The benefits for business owners and managers are evident: the events will increase publicity, drawing in more customers, and the check-in feature will allow businesses to monitor how successful events are.
The fact that businesses will be able to monitor exactly how successful their event is using Foursquare means that the site could monetize the system in the near future.
Currently, Foursquare’s search engine is not intuitive enough to recommend events, as it does places, but it is highly likely that it will in the near future.
What do you think of Foursquare’s events?
Contact us on Twitter or leave your comments below.
Will Sigsworth
Follow us @WillAtSMF @SocialMediaF
www.socialmediafrontiers.com
Businesses Can Now Post Events On Foursquare
![]()
Reviewed by Unknown
on
Monday, December 10, 2012
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.