Instagram’s New Privacy Policy Paves Way For Further Integration With Facebook
Today, Instagram published its new Privacy Policy, keeping most of the document the same, but adding a couple of new passages regarding data sharing with Instagram’s affiliates and partner companies.In a blog post announcing the change, Instagram makes it very clear that the changes have been made in collaboration with Facebook to better help users make the most of the combined service provided.
“Our updated privacy policy helps Instagram function more easily as part of Facebook by being able to share info between the two groups”, explains the blog post. “This means we can do things like fight spam more effectively, detect system and reliability problems more quickly, and build better features for everyone by understanding how Instagram is used.”
The first new passage in the Privacy Policy document lists the information that Instagram will share with Facebook:
“We may share User Content and your information (including but not limited to, information from cookies, log files, device identifiers, location data, and usage data) with businesses that are legally part of the same group of companies that Instagram is part of, or that become part of that group.”
The ‘group of companies’ mentioned clearly refers to Facebook and their affiliates, meaning that when the change comes into effect, Instagram will have the right to exchange its users’ personal data with Facebook.
The second new paragraph clarifies what use Instagram’s affiliates will have with the data:
“Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and Affiliates’ own services (including by providing you with better and more relevant experiences). But these Affiliates will honor the choices you make about who can see your photos.”
The constant inclusion of the word “affiliates” insinuates that, at some time soon, Instagram will be further integrated with its affiliate Facebook. The final sentence of the paragraph suggests that, in light of the change, Instagram users will be able to reset their photographs’ privacy settings at some point soon.
The change will come into effect on January 16, 2013.
Are you concerned about Instagram’s Privacy Policy changes?
Contact us on Twitter or leave your comments below.
Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
www.socialmediafrontiers.com
Instagram’s New Privacy Policy Paves Way For Further Integration With Facebook
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