Foursquare Releases Business Based Standalone App
Location based social platform Foursquare has launched a new standalone app called ‘Foursquare for Business’ which solely focuses on utilising the social media format in order to benefit small companies.
Launched on Tuesday morning, this is the second standalone application that Foursquare has released. This further extends the social site’s additions to their merchant tools last year. This update helped business owners to control special offers to customers with a more helpful dashboard on the desktop version.
Foursquare themselves however felt that it wouldn’t be practical for small business owners to be constantly running back and forth to a computer in order to update customers with what’s going on. Activities such as editing special deals, adding deals to your Facebook and Twitter accounts and so on would be much better dealt with on a mobile application.
A blog post from Foursquare said that: “With the Foursquare for Business companion app, managers can create a Foursquare update and easily cross-post it to Facebook and Twitter at the same time.”
“They can also use the app to see recent check-ins, turn specials on and off, and look at business data. It’s a fast and easy way to make sure your customers get the latest news on your business.”
This app is aimed solely at those who run smaller, local businesses and not at the major retail store owners who wish to update special offers across their whole chain of stores.
To use this app, a business owner will need to claim locations at business.foursquare.com.
Will you be using Foursquare for Business to organise your social media?
Let us know your thoughts in the comments below or via Twitter.
Daniel Barr
Follow us @SocialMediaF & @DanielAtSMF
www.socialmediafrontiers.com
Foursquare Releases Business Based Standalone App
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