Social Media Promotions of the Week – 25/01/2013
This weeks edition of Social Media Promotions of the Week (SMPW) features three different and creative campaigns that utilise social media. Created by a range of companies with different ‘products’ to offer, we felt that these three stood out from the rest.
1. Yamaha – Silent Sessions
Yamaha released the promotional video above in order to gain publicity for their range of silent pianos. The video which has almost 10,000 views already on YouTube features jazz musician Jamie Cullum.
Created by creative agency Man+Hatchet, the clip shows Cullum performing silently on a car park roof with a Yamaha piano and a pair of headphones. The song performed (Love Ain’t Gonna Let You Down) is the first of a series of ‘Silent Sessions’ by Yamaha who aim to highlight the technology featured in their new range.
A spokesperson for Yamaha said that: “We conceived and designed the Yamaha Silent Sessions to reach a wider audience and go beyond the traditional piano customer who we know well. We needed to punch through the established piano and music media and promote the benefits of silent pianos to people who perhaps don't think they can own a traditional acoustic piano.”
2. Volvic – Team Volcanicity
The natural mineral water brand Volvic is looking to increase numbers of bloggers, photographers and users of their social media to represent the brand with the help of Facebook.
Facebook fans are given the chance to join ‘Team Volcanicity’ by submitting a photo of themselves which they feel adequately represents their ‘Volcanicity’. Entries will then be judged by public voting.
The social media agency We Are Social worked alongside the brand to launch the campaign which began January 21st. This began with bloggers being selected to make up a judging panel.
Members of the team are given a digital camera and different ‘Volcanicity-related experiences’ to film their activities which will then appear online.
3. Aston University – #tweetyourdean
Aston University is hoping to increase engagement levels between students and staff with the help of a new social media campaign where students are encouraged to #tweetyourdean.
Deans from the school of engineering and applied science, languages and social sciences, life and health sciences and the business school will all be taking part in the campaign.
The marketing officer at the division of engineering and applied science, Grace Mills, said that: “Here at Aston listening to our students is paramount in all of our marketing activity, our recent ‘You Asked, We Acted’ campaign highlights this with many of the suggestions coming through from social media so our ‘Tweet the Dean’ event is in the forefront of where our students are, which is online.
Have you taken part in any of these campaigns? Which is your favourite?
Let us know your thoughts in the comments below or via Twitter.
Daniel Barr
Follow us @SocialMediaF & @DanielAtSMF
www.socialmediafrontiers.com
1. Yamaha – Silent Sessions
Yamaha released the promotional video above in order to gain publicity for their range of silent pianos. The video which has almost 10,000 views already on YouTube features jazz musician Jamie Cullum.
Created by creative agency Man+Hatchet, the clip shows Cullum performing silently on a car park roof with a Yamaha piano and a pair of headphones. The song performed (Love Ain’t Gonna Let You Down) is the first of a series of ‘Silent Sessions’ by Yamaha who aim to highlight the technology featured in their new range.
A spokesperson for Yamaha said that: “We conceived and designed the Yamaha Silent Sessions to reach a wider audience and go beyond the traditional piano customer who we know well. We needed to punch through the established piano and music media and promote the benefits of silent pianos to people who perhaps don't think they can own a traditional acoustic piano.”
2. Volvic – Team Volcanicity
The natural mineral water brand Volvic is looking to increase numbers of bloggers, photographers and users of their social media to represent the brand with the help of Facebook.
Facebook fans are given the chance to join ‘Team Volcanicity’ by submitting a photo of themselves which they feel adequately represents their ‘Volcanicity’. Entries will then be judged by public voting.
The social media agency We Are Social worked alongside the brand to launch the campaign which began January 21st. This began with bloggers being selected to make up a judging panel.
Members of the team are given a digital camera and different ‘Volcanicity-related experiences’ to film their activities which will then appear online.
3. Aston University – #tweetyourdean
Aston University is hoping to increase engagement levels between students and staff with the help of a new social media campaign where students are encouraged to #tweetyourdean.
Deans from the school of engineering and applied science, languages and social sciences, life and health sciences and the business school will all be taking part in the campaign.
The marketing officer at the division of engineering and applied science, Grace Mills, said that: “Here at Aston listening to our students is paramount in all of our marketing activity, our recent ‘You Asked, We Acted’ campaign highlights this with many of the suggestions coming through from social media so our ‘Tweet the Dean’ event is in the forefront of where our students are, which is online.
Have you taken part in any of these campaigns? Which is your favourite?
Let us know your thoughts in the comments below or via Twitter.
Daniel Barr
Follow us @SocialMediaF & @DanielAtSMF
www.socialmediafrontiers.com
Social Media Promotions of the Week – 25/01/2013
Reviewed by Unknown
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Friday, January 25, 2013
Rating:
Reviewed by Unknown
on
Friday, January 25, 2013
Rating:
Unknown
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