Twitter Launches Ads API
Twitter has announced the launch of its new advertising API (application programme interface) after a month-long beta testing stage, a service which allows marketers to pay for ad campaigns through Twitter’s partners as opposed to Twitter itself.Twitter has been testing its new advertising API with a number of its partners since January in order to work out how to get the best out of the service, so that marketers can run and pay for advertising campaigns easily and effectively. The first five partners with access to the new API are Adobe, Hootsuite, Salesforce, SHIFT and TBG Digital.
This is what Product Manager for Revenue April Underwood says in the announcement post on the Twitter advertising blog:
twitter.com
What this means is that as marketers, you’ll soon have the ability to work with our initial set of Ads API partners to manage Twitter Ad campaigns — and integrate them into your existing cross-channel advertising strategies. Equally important, users will continue to see the most relevant Promoted Tweets from advertisers. With the Ads API, marketers now have more tools in their arsenal to help them deliver the right message, to the right audience, on the desktop and on mobile devices — all at scale.Twitter’s new API will not only benefit marketers, making it easier and more profitable to advertise on Twitter, it will also help maintain the standard of advertisements and campaigns that the general public are used to seeing on the site.
As interest in Twitter has grown, our focus has been on delivering better ads for users, not more ads. We believe our system is working well because users like the ads experience on Twitter. Our system rewards marketers for being good, not for being loud. And this approach encourages ads that are engaging, relevant and useful.TBG Digital, one of Twitter’s API partners, reported to TechCrunch that one of its five clients using the service “saw a 61 percent decrease in cost-per-engagement, while another used the TBG’s API integration for $40,000 in ad spending during the Super Bowl”.
If you are interested in partnering up your company with Twitter’s new API, you can apply here.
Have you used Twitter’s new API yet? If not, would you like to?
Contact us on Twitter or leave your comments below.
Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
www.socialmediafrontiers.com
Twitter Launches Ads API
Reviewed by Unknown
on
Thursday, February 21, 2013
Rating:
Reviewed by Unknown
on
Thursday, February 21, 2013
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.