Becoming an Industry Leader on Twitter
Recently I’ve been working with a number of clients struggling to use Twitter. In each case my clients had made the decision to set up and manage a Twitter account separate to the company one with details in their Twitter Bio about the company they run and with a link to their website.
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When I asked each about their posting behaviour, I heard the same thing, “I don’t have time for Twitter.” However, the issue wasn’t about a lack of time it was they didn’t have a rock-solid plan about how they wanted to use Twitter.
Each had decided to include in their Bio details of their company so choosing what is known as the ‘blended approach’ i.e. posting a mix of personal and professional information (happened rather than planned with my clients). If you choose this option you need to be very clear about what you’re doing as it’s too easy to post a personal opinion that could reflect badly on your professional image or that of your company. If you get your kicks posting tweets with your very specific slant or opinion on anything and everything then think hard about having any reference to your company in your Twitter Bio.
As my clients decided to stay with the blended approach, I started by asking them the following questions:
Q: What do you hope to achieve by using Twitter?
Q: Who are you targeting?
Q: What kind of content do you think your targeted audience wants to hear from you?
Q: Who are you?
The last question (although not necessarily asked in the order above) you might think a little odd but I spent some time on this with my clients as I wanted them to think hard about that question. For example, are you an expert in your field, are you viewed as an industry leader...someone that others believe sets the standard in your industry. Think of Warren Buffett or Richard Branson as examples of executives who may be known better than their companies. So, if your industry doesn’t already have an obvious leader or at least not one on Twitter, can you become that leader? You can then share your industry knowledge, expertise, wit, and commentary along with tweets that promote your company. This way you’re humanising the face of your company while also keeping your Brand in front of your Followers.
Becoming an Industry Leader on Twitter is much easier when you know what you’re doing and what you want to achieve. Content will flow as you’re surrounded by it every day and given it takes less than a minute to post 140 characters my guess is time won’t be your issue.
To your online success!
Carole
You can contact Carole via email on carolesmith@synneo.ie follow her on Twitter https://twitter.com/CaroleSmith_ or say ‘hello’ on Facebook https://www.facebook.com/SocialMediaCoachIE
Becoming an Industry Leader on Twitter
Reviewed by Anonymous
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Wednesday, March 20, 2013
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Reviewed by Anonymous
on
Wednesday, March 20, 2013
Rating:
Anonymous
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Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
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