How To Use Twitter Hashtags to Help Your Business
On Twitter, hashtags are used to categorize tweets into specific topics and conversations, or to label tweets for easy discovery in the search tab.
Hashtags that are frequently used over a short period of time become trending topics, showing up in the Trends sidebar on the Twitter homepage.
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Hashtags that are frequently used over a short period of time become trending topics, showing up in the Trends sidebar on the Twitter homepage.
Use hashtags to promote your business and follow conversations concerning your industry. Here is what you should consider when using hashtags to raise your business’ profile on Twitter:
Make sure that your hashtags are short and precise. Use an acronym if one exists or an abbreviation – like #SmallBiz for small business.
Don’t be excessive with your hashtagging. You only really need a couple of hashtags per tweet, three at a stretch. Too many will appear spammy and can alienate followers.
Hashtags are best placed at the end of a tweet, but if there is a keyword part way through which could be hashtagged, such as a brand or product name, then hashtag it.
2. Enter the Conversation
If certain hashtags that are specific to your industry are trending, you can use them to get a wider audience for your tweets.
For instance, #uksnow is currently trending on Twitter, so DIY store B&Q have used it to promote a competition.
You can also include frequently used hashtags in your tweets, such as #marketing or #socialmedia, to categorise your tweets into specific conversations.
Search for more tweets relating to your industry using hashtags and reply to, retweet or favourite the most relevant.
3. Start a Trend
Use Hashtags to promote certain deals or events your company has on Twitter. If you are running a competition on Twitter, ask users to feature a specific hashtag in their tweets if they want to enter.
For example, Domino’s ran a nationwide campaign last year promising to cut the price of their pepperoni passion by 0.01p every time someone tweeted #letsdolunch between the hours of 9am and 11am. 85,000 tweets later the price had dropped from £15.99 to £7.74.
4. Have Some Fun
Twitter is a service centred around the idea of instantaneous, personalized communication between people worlds apart from one another.
Use hashtags to make your company more personable: tweet a topical joke, poke some fun at yourself or just be irreverent. Add an ironic hashtag at the end of an embarrassing story, such as #eggonmyface if you have done something silly.
5. Follow Friday
Every Friday on Twitter is Follow Friday. #FollowFriday, or just #FF, is the day of the week when people are encouraged to follow others and, more often than not, get followed themselves.
Use the hashtag #FF or #FollowFriday every Friday to promote your business on Twitter.
Have you used Hashtags to help your business? How did it go?
Contact us on Twitter or leave your comments below.Will Sigsworth
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How To Use Twitter Hashtags to Help Your Business
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Tuesday, March 12, 2013
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Reviewed by Unknown
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Tuesday, March 12, 2013
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