New “Tracking Specs” Allow Facebook Advertisers To Track Specs Without Optimising Them
Facebook has introduced tracking specs on the ads API, a new tool which allows Facebook Advertisers to track specs without having to optimise them as well.Before, only conversion specs were available to advertisers on the ads API. Conversion specs allow advertisers to detail and track their ads, but also automatically optimises ads for actions such as page likes and click-throughs based on the engagement they receive and the ads settings.
By using Optimized CPM, advertisers ensure that Facebook automatically targets users who are more likely to engage with their ads in the way defined in the conversion specs. However, advertisers wanted to be able to track their ads without having to optimise them.
According to the description on the Facebook developers pages:
Tracking specs allow you to track what actions are taken by users interacting with your ad. Tracking specs will only track, it will not optimize for that action nor does it charge based on that action. Please see conversion spec to learn how to create ads that optimize for a specific action.Now, both conversion specs and tracking specs are available to advertisers using Facebook’s ads API. “Advertisers can define conversion specs to optimize for, then use tracking specs to measure results”, suggests Inside Facebook. Like conversion specs, tracking specs can be used to measure the effect of any Facebook ad type.
What do you think of the new tracking specs?
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Will Sigsworth
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New “Tracking Specs” Allow Facebook Advertisers To Track Specs Without Optimising Them
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Wednesday, March 27, 2013
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