Social Media Promotions Of The Week: 08/03/13
Every Friday, the staff here at Social Media Frontiers chose the five best marketing campaigns from the past week. The innovation, success and simplicity of each promotion is taken into account. Here are this week’s SMPWs:
1. Budweiser – #tothedream
FA Cup sponsor Budweiser is asking football fans across the country to send in their photos taken during FA cup ties. The best photos will be collated and included in a 120 second advert celebrating the FA Cup.
Football fans can send their photos to Budweiser’s Facebook page or submit them via Twitter by following the account @BudweiserUK and tweeting with the hashtag #tothedream.
The photos can be viewed on a Facebook app, on ESPN.co.uk or on talksport.co.uk.. Entrants must be over 18 to enter and must send their photos in by April 26th.
The advert will be shown during the last ad break before The FA Cup Final kicks off on Saturday 11 May.
2. Three – The Pony #DancePonyDance
Telecommunications company 3 have topped the viral video chart in the UK with an advert featuring a plucky moonwalking pony.
On YouTube, fans of the dancing pony can customise the moonwalking star with outfits and music, creating a unique music video.
Viewers are invited to share their videos, or talk about the advert on Twitter, using the hashtag #DancePonyDance.
The video currently has just under 4 million views on YouTube.
3. Pizza Hut – Wanted: Manager of Digital Greatness
Pizza Hut is looking for a new social media manager, one who is capable of proven their worth in 140 seconds – the same number of characters that tweets on Twitter are limited to.
The fast food restaurant chain has posted a video on YouTube, asking for applicants who consider themselves social media mavens.
Interviews for the position will take place on March 10th in a Texan branch of Pizza Hut.
4. Oreo – Separator Machine 1
In the never-ending struggle between cookie and cream, fans of both have exhausted themselves trying to prove their preferred choice the best.
Physicist David Neevel has created a machine to separate the cookie from the cream and then scrub the cookie clean – needless to say, he is not a fan of cream.
The video, which shows the machine in action, has almost 4 million views on YouTube.
5. Just Eat – Kidnap
A posse of fast food cooks from restaurant website Just Eat have kidnapped TV chef Antony Worrall Thompson and are holding him for ransom.
In the original advert, which was shown during an ad break on Saturday between instalments of Ant & Dec’s Saturday Night Takeaway, the posse of chefs threaten to keep Anthony Worrall Thompson until he promises to stop teaching the public how to cook.
Just Eat has spent £1 million creating a multi-media campaign, using Twitter and Facebook to drive traffic, as well as posting videos on YouTube.
For the whole of this week, people have been able to go to a dedicated microsite to follow AWT’s plight. Just Eat also posted a banner on YouTube inviting people to slap him in the face.
The hostage situation will reach a climax on Saturday.
Have you seen any good social media promotions?
Contact us on Twitter or leave your comments below.Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
www.socialmediafrontiers.com
1. Budweiser – #tothedream
FA Cup sponsor Budweiser is asking football fans across the country to send in their photos taken during FA cup ties. The best photos will be collated and included in a 120 second advert celebrating the FA Cup.
Football fans can send their photos to Budweiser’s Facebook page or submit them via Twitter by following the account @BudweiserUK and tweeting with the hashtag #tothedream.
The photos can be viewed on a Facebook app, on ESPN.co.uk or on talksport.co.uk.. Entrants must be over 18 to enter and must send their photos in by April 26th.
The advert will be shown during the last ad break before The FA Cup Final kicks off on Saturday 11 May.
2. Three – The Pony #DancePonyDance
Telecommunications company 3 have topped the viral video chart in the UK with an advert featuring a plucky moonwalking pony.
On YouTube, fans of the dancing pony can customise the moonwalking star with outfits and music, creating a unique music video.
Viewers are invited to share their videos, or talk about the advert on Twitter, using the hashtag #DancePonyDance.
The video currently has just under 4 million views on YouTube.
3. Pizza Hut – Wanted: Manager of Digital Greatness
Pizza Hut is looking for a new social media manager, one who is capable of proven their worth in 140 seconds – the same number of characters that tweets on Twitter are limited to.
The fast food restaurant chain has posted a video on YouTube, asking for applicants who consider themselves social media mavens.
Interviews for the position will take place on March 10th in a Texan branch of Pizza Hut.
4. Oreo – Separator Machine 1
In the never-ending struggle between cookie and cream, fans of both have exhausted themselves trying to prove their preferred choice the best.
Physicist David Neevel has created a machine to separate the cookie from the cream and then scrub the cookie clean – needless to say, he is not a fan of cream.
The video, which shows the machine in action, has almost 4 million views on YouTube.
5. Just Eat – Kidnap
A posse of fast food cooks from restaurant website Just Eat have kidnapped TV chef Antony Worrall Thompson and are holding him for ransom.
In the original advert, which was shown during an ad break on Saturday between instalments of Ant & Dec’s Saturday Night Takeaway, the posse of chefs threaten to keep Anthony Worrall Thompson until he promises to stop teaching the public how to cook.
Just Eat has spent £1 million creating a multi-media campaign, using Twitter and Facebook to drive traffic, as well as posting videos on YouTube.
For the whole of this week, people have been able to go to a dedicated microsite to follow AWT’s plight. Just Eat also posted a banner on YouTube inviting people to slap him in the face.
The hostage situation will reach a climax on Saturday.
Have you seen any good social media promotions?
Contact us on Twitter or leave your comments below.Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
www.socialmediafrontiers.com
Social Media Promotions Of The Week: 08/03/13
Reviewed by Unknown
on
Friday, March 08, 2013
Rating:
Reviewed by Unknown
on
Friday, March 08, 2013
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.