Social Media Promotions Of The Week: 15/03/13
This week, there were a number of social media promotions that stood out. Due to the high numbers, I have had to rule out a couple which have been announced but not yet released. Here are the five that are both currently in circulation and good enough to merit inclusion in this week’s Social Media Promotions of the Week:
1. Old Spice – Mr Wolfdog
Old Spice has hired a new Chief Director of Marketing with a wild side to oversee the launch of its new Wild fragrance collection. His name: Mr Wolfdog.
Mr Wolfdog, a marketing mogul in canine form, uses an adapted telecomm device, reminiscent of the one worn by Dug, the dog in Pixar film Up.
"Director Wolfdog brings a unique blend of professional, real-world experience and wild attributes that lend themselves perfectly to the fast-paced, innovative world of Old Spice," global brand-building officer at P&G Marc Pritchard said in a statement. "We look forward to tapping his unparalleled animal instincts to further enhance the launch of new Old Spice Wild Collection. We continuously strive to hire the most dynamic talent on earth, and given Director Wolfdog's fierce track record, he is sure to be a force to be reckoned with at P&G."
Mr Wolfdog has also released a series of “how to” videos on YouTube, has a blog on Tumblr and has interviewed potential assistants on Google+ Hangouts.
2. Adidas – All In For #MyGirls
Sportswear company Adidas has announced a new cross platform promotional campaign entitled “All in for #mygirls”.
With the hashtag #mygirls, young women from around the world can post and share about their fitness regimes and individual achievements on Twitter, or post photos on Instagram.
There is a specific webzine set up as well, with inspirational stories, at www.adidas.com/mygirls.
3. Heinz – Tomato Ketchup Blended With Sweet Chilli
Heinz has rewarded its Facebook fans by giving them first access to its brand new flavour of tomato ketchup – tomato ketchup blended with sweet chilli.
To celebrate the new flavour, Heinz commissioned pop-art artist Orla Walsh to design two unique jackets for the bottle.
To be in with a chance of getting one of the 1114 special edition bottles – 557 of each jacket – Facebook fans have to add a special Heinz Limited Edition app. There is a daily draw, with 10 of the bottles available each day.
The normal bottles, which are adorned with turquoise labels, will start appearing in shops soon.
4. Domino’s – The Support Group
In order to widen it’s profile online, pizza delivery company Domino’s is creating a series of webisodes featuring hapless football fans discussing the week’s fixtures in their office.
In the first episode Chelsea fan, a Liverpool fan and an Aston Villa fan discuss the reign of Benitez, the Liverpool versus Tottenham game and Villa’s fight for survival in the premier league.
The Domino’s logo is ever-present in the top left-hand corner of the video, a constant reminder of the pizza company’s part in the video’s production.
5. Fiat – The Fatherhood
Fiat has released a new YouTube video in follow up to the Motherhood rap which was released late last year.
The original Motherhood rap, which has over 3.7 million views on YouTube, features a young woman rapping about how challenging it is to raise her children.
The new Fatherhood song, which has almost 10,000 views at the time of writing, is an 80s electro tribute to the trials of fatherhood.
Both videos feature the Fiat 500L.
What do you think of this weeks SMPWs?
Contact us on Twitter, on Facebook, or leave your comments below.
Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
Or go to our Facebook page, Social Media Frontiers.
1. Old Spice – Mr Wolfdog
Old Spice has hired a new Chief Director of Marketing with a wild side to oversee the launch of its new Wild fragrance collection. His name: Mr Wolfdog.
Mr Wolfdog, a marketing mogul in canine form, uses an adapted telecomm device, reminiscent of the one worn by Dug, the dog in Pixar film Up.
"Director Wolfdog brings a unique blend of professional, real-world experience and wild attributes that lend themselves perfectly to the fast-paced, innovative world of Old Spice," global brand-building officer at P&G Marc Pritchard said in a statement. "We look forward to tapping his unparalleled animal instincts to further enhance the launch of new Old Spice Wild Collection. We continuously strive to hire the most dynamic talent on earth, and given Director Wolfdog's fierce track record, he is sure to be a force to be reckoned with at P&G."
Mr Wolfdog has also released a series of “how to” videos on YouTube, has a blog on Tumblr and has interviewed potential assistants on Google+ Hangouts.
2. Adidas – All In For #MyGirls
Sportswear company Adidas has announced a new cross platform promotional campaign entitled “All in for #mygirls”.
With the hashtag #mygirls, young women from around the world can post and share about their fitness regimes and individual achievements on Twitter, or post photos on Instagram.
There is a specific webzine set up as well, with inspirational stories, at www.adidas.com/mygirls.
3. Heinz – Tomato Ketchup Blended With Sweet Chilli
Heinz has rewarded its Facebook fans by giving them first access to its brand new flavour of tomato ketchup – tomato ketchup blended with sweet chilli.
To celebrate the new flavour, Heinz commissioned pop-art artist Orla Walsh to design two unique jackets for the bottle.
To be in with a chance of getting one of the 1114 special edition bottles – 557 of each jacket – Facebook fans have to add a special Heinz Limited Edition app. There is a daily draw, with 10 of the bottles available each day.
The normal bottles, which are adorned with turquoise labels, will start appearing in shops soon.
4. Domino’s – The Support Group
In order to widen it’s profile online, pizza delivery company Domino’s is creating a series of webisodes featuring hapless football fans discussing the week’s fixtures in their office.
In the first episode Chelsea fan, a Liverpool fan and an Aston Villa fan discuss the reign of Benitez, the Liverpool versus Tottenham game and Villa’s fight for survival in the premier league.
The Domino’s logo is ever-present in the top left-hand corner of the video, a constant reminder of the pizza company’s part in the video’s production.
5. Fiat – The Fatherhood
Fiat has released a new YouTube video in follow up to the Motherhood rap which was released late last year.
The original Motherhood rap, which has over 3.7 million views on YouTube, features a young woman rapping about how challenging it is to raise her children.
The new Fatherhood song, which has almost 10,000 views at the time of writing, is an 80s electro tribute to the trials of fatherhood.
Both videos feature the Fiat 500L.
What do you think of this weeks SMPWs?
Contact us on Twitter, on Facebook, or leave your comments below.
Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
Or go to our Facebook page, Social Media Frontiers.
Social Media Promotions Of The Week: 15/03/13
Reviewed by Unknown
on
Friday, March 15, 2013
Rating:
Reviewed by Unknown
on
Friday, March 15, 2013
Rating:
Unknown
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