SeeItShopIt, The First Ever Interactive Facebook Shop
Modern communications agency network Isobar has launched SeeItShopIt, the first ever interactive shop within the Facebook news feed. UK-based clothing retailer Littlewoods has become the first brand to use the SeeItShopIt interactive catalogue feature on their Facebook page to advertise Myleene Klass’ new summer swimwear collection.
A post announcing the launch of the swimwear range appeared on the Littlewoods Facebook page late last month, as well as on the news feeds of Littlewoods’ fans. The post, which utilised SeeItShopIt, appears at first glance to be a video post, with a static image overlaid by a play triangle symbol.
Clicking on the play symbol opens up an interactive catalogue consisting of three columns. The first column shows all the items in the swimsuit range in a down-scrolling photo gallery. hovering the mouse at the bottom or the top of this column will make it scroll downwards or upwards respectively. Clicking on an image will open it into the middle column, which shows a larger version of whichever item has been selected.
Clicking on the middle column will enlarge the product image so that it spreads across all three columns. Again, hovering the mouse at the top and bottom of the image will scroll it – the image is fitted width-ways, so is too tall for the original box. The third and final column on the right contains a description of the product, a price, and a share button. Beside the share button is a link to the product page on the Littlewoods site.
Gary Williams, Littlewoods retail director, explained the company’s choice to use the new tool:
According to Isobar’s CTO, Rick Williams:
Contact us on Twitter, on Facebook, or leave your comments below.
Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
Or go to our Facebook page.
A post announcing the launch of the swimwear range appeared on the Littlewoods Facebook page late last month, as well as on the news feeds of Littlewoods’ fans. The post, which utilised SeeItShopIt, appears at first glance to be a video post, with a static image overlaid by a play triangle symbol.
Clicking on the play symbol opens up an interactive catalogue consisting of three columns. The first column shows all the items in the swimsuit range in a down-scrolling photo gallery. hovering the mouse at the bottom or the top of this column will make it scroll downwards or upwards respectively. Clicking on an image will open it into the middle column, which shows a larger version of whichever item has been selected.
nuvemshop.com.br
Clicking on the middle column will enlarge the product image so that it spreads across all three columns. Again, hovering the mouse at the top and bottom of the image will scroll it – the image is fitted width-ways, so is too tall for the original box. The third and final column on the right contains a description of the product, a price, and a share button. Beside the share button is a link to the product page on the Littlewoods site.
Gary Williams, Littlewoods retail director, explained the company’s choice to use the new tool:
Littlewoods always looks to be leading customer experiences, whether online or offline. The SeeItShopIt tool gives us the ability to deliver a new way for our Facebook fans to connect with our products.For the first time, users can share individual items, browse through collections and navigate straight to product pages via the Facebook news feed. If Littlewoods successfully monetises their Facebook page using SeeItShopIt, earning revenue from their Facebook fan base directly on the site, then other brands will follow suit.
According to Isobar’s CTO, Rick Williams:
We created SeeItShopIt to deliver an interactive shopping experience directly within Facebook‚s news feed, where users spend most of their time. The tool will allow any brand with a broad product portfolio to monetise their Facebook fan base by providing a seamless shopping experience.Have you had a look at SeeItShopIt on the Littlewoods Facebook page? What do you think?
Contact us on Twitter, on Facebook, or leave your comments below.
Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
Or go to our Facebook page.
SeeItShopIt, The First Ever Interactive Facebook Shop
Reviewed by Anonymous
on
Tuesday, May 07, 2013
Rating:
Reviewed by Anonymous
on
Tuesday, May 07, 2013
Rating:
Anonymous
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.