Social Media Promotions Of The Week: 31/05/2013
Although I am not a fan of every social media promotion this week, I have included the last two because they illustrate an interesting point: positive feedback does not necessarily increase your video’s viewing figures.
1. Barbour – 100 Days Of Summer
UK clothing brand Barbour is running a 100 day long campaign to celebrate the upcoming English Summer. Every day until the 31st August, Barbour will share an original piece of content, such as a recipe or a playlist, on Facebook, Twitter and Tumblr.
Barbour has teamed up with wildlife illustrator Matt Sewell, chef Rachel Khoo and misxologists Sipsmith to bring interesting content that their fans can share.
Every piece of content celebrates British Summertime.
2. Kopparberg – #happenings
"Do you feel like you deserve something BIG to happen?” Asks Kopparberg on their campaign site. If the answer is yes, then you can tweet @KopparbergUK and tell the brewers why you deserve a prize, using the hashtag #happenings.
Entrants have until June 4th to tweet, at which point Kopparberg will reward one lucky fan with a mystery prize.
3. JELL-O – #FML (Fun My Life)
American confectioners JELL-O are trying to change the meaning of popular hashtag for the disheartened, #FML. On a separate microsite, JELL-O are totalising all the tweets posted that contain #FML (at the time of writing there are over a quarter of a million).
Also on the site are all of JELL-O’s responses to winning tweets, pledging small prizes such as whoopee cushions and board games. It is, however, difficult to tell how much JELL-O’s campaign will permeate into the Twitter consciousness: with such a commonly used hashtag, it’s unlikely people will associate JELL-O with #FML.
4. Samsung – Evolutionary Husband?
Samsung’s most recent video campaign is a perfect example of the adage “any press is good press”. The video has had thousands of complaints, most of which decry the content of the advert as sexist. However, the massive backlash the advert has received has actually increased its viewing figures, with millions flocking to YouTube to see what all the fuss is about. As a result, the video has well over 10 million views already.
5. Coca Cola – Small World Machines
I find the content of this advert problematic: it is rather patronising of Coke to claim that their famous beverages can broker a peace between the inhabitants of two nations who have such a long history of tension. However, the response to the advert on YouTube has been largely positive, with many celebrating the message of tolerance and togetherness.
The positive reaction to the advert has helped it burst onto the viral video chart but, despite the positive reaction, its viewing figures have slowed considerably. The video now has around 1 million hits. Of course, this could increase over the next week.
Which was your favourite SMPW this week?
Contact us on Twitter, on Facebook, or leave your comments below.
Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
Or go to our Facebook page.
1. Barbour – 100 Days Of Summer
UK clothing brand Barbour is running a 100 day long campaign to celebrate the upcoming English Summer. Every day until the 31st August, Barbour will share an original piece of content, such as a recipe or a playlist, on Facebook, Twitter and Tumblr.
Barbour has teamed up with wildlife illustrator Matt Sewell, chef Rachel Khoo and misxologists Sipsmith to bring interesting content that their fans can share.
Every piece of content celebrates British Summertime.
2. Kopparberg – #happenings
"Do you feel like you deserve something BIG to happen?” Asks Kopparberg on their campaign site. If the answer is yes, then you can tweet @KopparbergUK and tell the brewers why you deserve a prize, using the hashtag #happenings.
Entrants have until June 4th to tweet, at which point Kopparberg will reward one lucky fan with a mystery prize.
3. JELL-O – #FML (Fun My Life)
American confectioners JELL-O are trying to change the meaning of popular hashtag for the disheartened, #FML. On a separate microsite, JELL-O are totalising all the tweets posted that contain #FML (at the time of writing there are over a quarter of a million).
Also on the site are all of JELL-O’s responses to winning tweets, pledging small prizes such as whoopee cushions and board games. It is, however, difficult to tell how much JELL-O’s campaign will permeate into the Twitter consciousness: with such a commonly used hashtag, it’s unlikely people will associate JELL-O with #FML.
4. Samsung – Evolutionary Husband?
Samsung’s most recent video campaign is a perfect example of the adage “any press is good press”. The video has had thousands of complaints, most of which decry the content of the advert as sexist. However, the massive backlash the advert has received has actually increased its viewing figures, with millions flocking to YouTube to see what all the fuss is about. As a result, the video has well over 10 million views already.
5. Coca Cola – Small World Machines
I find the content of this advert problematic: it is rather patronising of Coke to claim that their famous beverages can broker a peace between the inhabitants of two nations who have such a long history of tension. However, the response to the advert on YouTube has been largely positive, with many celebrating the message of tolerance and togetherness.
The positive reaction to the advert has helped it burst onto the viral video chart but, despite the positive reaction, its viewing figures have slowed considerably. The video now has around 1 million hits. Of course, this could increase over the next week.
Which was your favourite SMPW this week?
Contact us on Twitter, on Facebook, or leave your comments below.
Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
Or go to our Facebook page.
Social Media Promotions Of The Week: 31/05/2013
Reviewed by Anonymous
on
Friday, May 31, 2013
Rating:
Reviewed by Anonymous
on
Friday, May 31, 2013
Rating:
Anonymous
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