Social Media Promotions Of The Week: 05/07/13
Everyone must have been engrossed in Wimbledon this week, because it's been a slow week for social media promotions. I'm afraid I only managed to find three from the week, so I added one that I recently found from last month which deserves a mention, and then added another which, though not actually a promotion, is really cool.
1. Tesco Mobile – #nojoke
Tesco’s #nojoke competition is now over, but it was a great success for the company. Tesco promised to reward 10 Tesco Mobile customers with a new Samsung Galaxy S4 if they told comedian Ed Byrne an unfunny joke using the hashtag #nojoke.
However, the campaign really made headlines when one of Tesco Mobile’s responses on Twitter went viral, earning the recipient of the response a new Samsung mobile.
The response, shown below, has been retweeted over 10,000 times already.
2. LifeStyles Condoms – #KnowYourStatus
To raise awareness for National HIV Testing Day last month, LifeStyle Condoms promoted the hashtag #KnowYourStatus on Facebook and Twitter.
The company pledged to donate a condom every time someone tweeted one of the messages above.
3. European Tour – Rory Vs. The Robot
In this video advertising this year’s European Tour, golf star Rory McIlroy competes with a wisecracking robot to see who can hit the most accurate shot.
The two competitors are aiming for a number of washing machines.
The video has almost two and a half million views on YouTube.
4. O2 – Be More Dog
UK-based telecommunication company O2 are encouraging people to act more like dogs: excited, carefree and life-loving.
O2 has set up the “be more dog” site, where fans can create “Dog Bombs”: messages which encourage the fan’s friends to live a little. The “Dog Bombs” can be shared on Twitter and Facebook.
The campaign is supported by the hashtag #bemoredog on Twitter, Facebook and Google+, and a video on YouTube.
5. Jennifer Wen Ma - Nature and Man in Rhapsody of Light at the Water Cube
OK, so this isn’t actually a social media promotion, but it is using social media interactions in a new and interesting way.
Nature and Man in Rhapsody of Light at the Water Cube by Artist Jennifer Wen Ma and lighting designer Zheng Jianwei has turned Beijing’s Water Cube into a ever-changing art exhibition.
The light display, which starts at dusk and ends at 10pm daily, visualises the emotions of the millions of Chinese people on social media network Sina Weibo, changing colour accordingly.
Which is your favourite SMPW this week?
Contact us on Twitter, on Facebook, or leave your comments below.
Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
Or go to our Facebook page.
Social Media Promotions Of The Week: 05/07/13
Reviewed by Anonymous
on
Friday, July 05, 2013
Rating:
Reviewed by Anonymous
on
Friday, July 05, 2013
Rating:
Anonymous
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.