Social Media Promotions Of The Week: 12/07/13 BUMPER EDITION!
TEN! That’s right, TEN promotions have made this week’s SMPW! All of them clever, all of them different, all of them worth checking out. Okay, so I’m kind of doing a bumper edition this week to make up for the poor showing on the previous SMPW, but I couldn’t do it without all the great promotions companies have decided to run. They’re all so good I couldn’t even pick an order to put them in that I was happy with! So I just had to write them all down any old how. If you think I put them in the wrong order then please call me out! Put your preferred order in the comments below, or tweet me @WillAtSMF. Anyway, here are this weeks SMPWs:
3. Adidas – Andy Murray Hit The Winner
On Sunday, Andy Murray made history by becoming the first British man to win a singles Wimbledon title in 77 years, beating world number 1 Novak Djokovic in straight sets.
Before the match, the UK branch of sports brand Adidas drummed up support for the tennis star with two Twitter hashtags: #AllinforMurray and #Hitthewinner. #AllinforMurray was tweeted over 20,000 times during the weekend.
#Hitthewinner, meanwhile, served another purpose: Murray’s fans could use the hashtag to play a real-time game during the match. to play, they had to first select an area of the court where they thought Andy would hit a winner, then tweet their guess before each set using the hashtag.
Each time Murray hit a winner into one of the specified zones, every person who guessed that zone entered a prize draw. #Hitthewinner was mentioned 8,500 times.
2. Wendy’s – Pretzel Bacon Cheeseburger Love Songs
So, you’ve heard of Twitter fiction, you’ve heard of Twitter poetry, but have you heard of love songs composed entirely of tweets? I thought not! Okay, okay, for those of you that have, I bet they weren’t about a burger! There, I knew that would stump you.
American restaurant Wendy’s have asked singer Nick Lachey to help them celebrate the release of the new pretzel bacon cheeseburger: a bacon cheeseburger sandwich with a pretzel bread bun.
Nick Lachey is creating five songs about the bacon cheeseburger, but instead of writing the lyrics himself, he is using the tweets of Twitter users that contain the hashtag #PretzelLoveSongs. All five love songs will be released onto various social media sites over the summer.
3. Outback Steakhouse – B-day Chair
Do you miss getting birthday cards in the post, or well-wishing calls from your friends, or hugs to celebrate your felicitous day? The people behind Outback Steakhouse’s new social media promotion do.
Now that everyone uses Facebook to wish their friends a happy birthday, birthday hugs have become a real rarity. Outback Steakhouse has decided to do something about it, installing special B-Day Chairs in a number of their branches in Sao Paolo, Brazil.
The birthday boy or girl just has to sit in the chair and log in to Facebook, the chair will do the rest. First, the chair will post on the sitter’s behalf, asking for birthday messages on Facebook. Every time someone wishes the sitter a happy birthday, arms will extend out of the chair’s sides and hug them.
The chair will also take a photo of the birthday person’s reaction and post it on Facebook.
4. Honda – Hands
Japanese car manufacturer Honda has always been at the forefront of automotive technology.
Hands, the company’s new YouTube video hit, registering over 3.5 million views already, explores Honda’s engineering history, vehicle by vehicle, with a dedicated tab on Honda’s website featuring engineer’s notes and stories about each motorbike, car, quad bike, robot and plane – many of which were integral to Honda’s, and the world’s, technological development.
The video itself is also praise-worthy, being not only interesting and clever, but also extremely informative.
5. Beneful – Dog Goldberg Machine
Dog food brand Beneful has created a semi-canine-powered Rube Goldberg machine, with a pack of man’s four-legged friends working together to reveal a message for all the dog-lovers out there.
”Play. It’s good for you.” The message reads, written on dominoes toppled over by the machine.
The video has been viewed over 1.5 million times since it was uploaded onto YouTube on July 2.
6. O2/Tesco Mobile – Twitter Rap Battle
Yesterday, O2 and Tesco Mobile fought an epic rap battle on Twitter. Although the victor was unclear, the attention the battle got both brands suggests that there were two winners.
Both competitors’ rapping was very much appreciated by the Twittersphere, so much so that Australian brands Telstra, Vodafone Australia and iiNet started their own three-way flame war.
Trust the Aussies to start competing at the last possible moment.
7. Innocent, O2, Tango and Betfair – Twitter dress-up dogs
The conversation prompted by the picture above proves that brands aren’t always competing on Twitter. Innocent posted this picture, prompting the following response from O2 (them again!) “@innocentdrinks This is actually a cat dressed up as a dog showing everyone how to #bemoredog ;)”
Tango and Betfair then weighed in with their pictures of dogs dressed as other animals. Again, all the companies involved got a lot of exposure thanks to the conversation.
After the last week, whoever’s running O2’s Twitter account definitely deserves a pay rise.
8. Alan Partridge: Alpha Papa – Norwich Screening
Thanks to a social media campaign on Twitter and Facebook, Norwich’s favourite radio presenter, Alan Partridge will premiere his summer blockbuster Alan Partridge: Alpha Papa at Norfolk’s Anglia Square on 24 July, before the London showing later that same day.
Steve Coogan, as Partridge, was quoted by comedian Armando Ianucci as saying:
9. Airtex Easifix – Crack Squad
DIY specialists Airtex Easifix created a special Facebook app competition which rewarded the worst DIY bodgers with a weekend away at a Malmaison Hotel.
To enter, users had to like the page and send in examples of their DIY disasters.
10. Pepsi Max – #PepsiMaxTickets
Pepsi Max are running Twitter competitions through the summer, rewarding users who tweet the #PepsiMaxTickets hashtag with tickets to some of the country’s biggest festivals.
Last week, #PepsiMaxtickets was trending on Twitter in the United Kingdom, as music fans tried to get their hands on T In The Park tickets.
Pepsi will be giving Latitude Festival tickets away later this month.
Which was your favourite SMPW from this week’s bumper edition?
Contact us on Twitter, on Facebook, or leave your comments below.
Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
Or go to our Facebook page.
3. Adidas – Andy Murray Hit The Winner
On Sunday, Andy Murray made history by becoming the first British man to win a singles Wimbledon title in 77 years, beating world number 1 Novak Djokovic in straight sets.
Before the match, the UK branch of sports brand Adidas drummed up support for the tennis star with two Twitter hashtags: #AllinforMurray and #Hitthewinner. #AllinforMurray was tweeted over 20,000 times during the weekend.
#Hitthewinner, meanwhile, served another purpose: Murray’s fans could use the hashtag to play a real-time game during the match. to play, they had to first select an area of the court where they thought Andy would hit a winner, then tweet their guess before each set using the hashtag.
Each time Murray hit a winner into one of the specified zones, every person who guessed that zone entered a prize draw. #Hitthewinner was mentioned 8,500 times.
2. Wendy’s – Pretzel Bacon Cheeseburger Love Songs
So, you’ve heard of Twitter fiction, you’ve heard of Twitter poetry, but have you heard of love songs composed entirely of tweets? I thought not! Okay, okay, for those of you that have, I bet they weren’t about a burger! There, I knew that would stump you.
American restaurant Wendy’s have asked singer Nick Lachey to help them celebrate the release of the new pretzel bacon cheeseburger: a bacon cheeseburger sandwich with a pretzel bread bun.
Nick Lachey is creating five songs about the bacon cheeseburger, but instead of writing the lyrics himself, he is using the tweets of Twitter users that contain the hashtag #PretzelLoveSongs. All five love songs will be released onto various social media sites over the summer.
3. Outback Steakhouse – B-day Chair
Do you miss getting birthday cards in the post, or well-wishing calls from your friends, or hugs to celebrate your felicitous day? The people behind Outback Steakhouse’s new social media promotion do.
Now that everyone uses Facebook to wish their friends a happy birthday, birthday hugs have become a real rarity. Outback Steakhouse has decided to do something about it, installing special B-Day Chairs in a number of their branches in Sao Paolo, Brazil.
The birthday boy or girl just has to sit in the chair and log in to Facebook, the chair will do the rest. First, the chair will post on the sitter’s behalf, asking for birthday messages on Facebook. Every time someone wishes the sitter a happy birthday, arms will extend out of the chair’s sides and hug them.
The chair will also take a photo of the birthday person’s reaction and post it on Facebook.
4. Honda – Hands
Japanese car manufacturer Honda has always been at the forefront of automotive technology.
Hands, the company’s new YouTube video hit, registering over 3.5 million views already, explores Honda’s engineering history, vehicle by vehicle, with a dedicated tab on Honda’s website featuring engineer’s notes and stories about each motorbike, car, quad bike, robot and plane – many of which were integral to Honda’s, and the world’s, technological development.
The video itself is also praise-worthy, being not only interesting and clever, but also extremely informative.
5. Beneful – Dog Goldberg Machine
Dog food brand Beneful has created a semi-canine-powered Rube Goldberg machine, with a pack of man’s four-legged friends working together to reveal a message for all the dog-lovers out there.
”Play. It’s good for you.” The message reads, written on dominoes toppled over by the machine.
The video has been viewed over 1.5 million times since it was uploaded onto YouTube on July 2.
6. O2/Tesco Mobile – Twitter Rap Battle
Yesterday, O2 and Tesco Mobile fought an epic rap battle on Twitter. Although the victor was unclear, the attention the battle got both brands suggests that there were two winners. Both competitors’ rapping was very much appreciated by the Twittersphere, so much so that Australian brands Telstra, Vodafone Australia and iiNet started their own three-way flame war.
Trust the Aussies to start competing at the last possible moment.
7. Innocent, O2, Tango and Betfair – Twitter dress-up dogs
The conversation prompted by the picture above proves that brands aren’t always competing on Twitter. Innocent posted this picture, prompting the following response from O2 (them again!) “@innocentdrinks This is actually a cat dressed up as a dog showing everyone how to #bemoredog ;)”
Tango and Betfair then weighed in with their pictures of dogs dressed as other animals. Again, all the companies involved got a lot of exposure thanks to the conversation.
After the last week, whoever’s running O2’s Twitter account definitely deserves a pay rise.
8. Alan Partridge: Alpha Papa – Norwich Screening
Thanks to a social media campaign on Twitter and Facebook, Norwich’s favourite radio presenter, Alan Partridge will premiere his summer blockbuster Alan Partridge: Alpha Papa at Norfolk’s Anglia Square on 24 July, before the London showing later that same day.
Steve Coogan, as Partridge, was quoted by comedian Armando Ianucci as saying:
You can imagine how hurt and litigious I felt when people said I was planning to debut my movie in London instead of Norwich, or that I'd allowed my head to be turned by the prospect of big city fame.This is a great example of companies listening to their fans’ campaign, rather than companies campaigning themselves.
Any suggestion I've hastily cobbled together the lunchtime Norwich screening in response to a local Twitter campaign will be met with the full force of the law.
9. Airtex Easifix – Crack Squad
DIY specialists Airtex Easifix created a special Facebook app competition which rewarded the worst DIY bodgers with a weekend away at a Malmaison Hotel.
To enter, users had to like the page and send in examples of their DIY disasters.
10. Pepsi Max – #PepsiMaxTickets
Pepsi Max are running Twitter competitions through the summer, rewarding users who tweet the #PepsiMaxTickets hashtag with tickets to some of the country’s biggest festivals.
Last week, #PepsiMaxtickets was trending on Twitter in the United Kingdom, as music fans tried to get their hands on T In The Park tickets.
Pepsi will be giving Latitude Festival tickets away later this month.
Which was your favourite SMPW from this week’s bumper edition?
Contact us on Twitter, on Facebook, or leave your comments below.
Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
Or go to our Facebook page.
Social Media Promotions Of The Week: 12/07/13 BUMPER EDITION!
Reviewed by Anonymous
on
Friday, July 12, 2013
Rating:
Reviewed by Anonymous
on
Friday, July 12, 2013
Rating:
Anonymous
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