Instagram Reaches its Three Year Milestone
Last week Instagram celebrated its 3rd birthday.
Since the application began 3 years ago, it has seen a huge amount of people
use the site to post their photos every day in order to share their lives
through photos and videos. Since its inception the site has seen a massive
transformation with Instagram now being one of the top social media platforms
and it has now even been acquired by Facebook – a move indicative of the
potential that Instagram has in the social media sphere.
Source: digitaltrends.com
The Instagram blog commented that “this year, the community
experienced a number of important moments. We surpassed 150 million people who
use Instagram every month, saw the first InstaMeet in Russia and introduced a
new medium: video. We’re humbled and excited to watch the Instagram community
continue to grow and thrive”.
More recently there have been some significant changes to
Instagram, with the introduction of video to the platform – this allows users
the ability to record 15-second clips and apply filters as they already could
with photos. This update proved popular with five million videos posted in the
first 24 hours of the update. The feature is now a well established part of the
app and both individuals and brands have made good use out of it. There are
several brands who have made great use out of Instagram photos, such as Starbucks and Nike but a notable example of a brand using the video application
can be seen by Burberry, who used it to give an insight into London Fashion
Week shows. This shows the potential that Instagram has, both for individuals
and brands. This potential should see Instagram keep growing and celebrating
many more birthdays to come.
Instagram has played a great role in today’s social media
culture, with many celebrities announcing engagements or releasing their
wedding photos on the site, and even Andy Murray used an Instagram video to
thank his fans after winning Wimbledon. Instagram really is turning into a
versatile platform for users to share online content. Only a few weeks ago the
app creators announced that it would be introducing ads to user feeds in an attempt to monetise the site. Will this lead to further developments of this
kind in the future?
What do you think?
With Instagram constantly evolving and changing over the
three years of its existence, do you think that it will change even more by the
time it next celebrates its birthday?
Instagram Reaches its Three Year Milestone
![]()
Reviewed by Anonymous
on
Tuesday, October 15, 2013
Rating:
Anonymous
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.