Social Media News - Twitter and Comcast Announce New Social TV Feature
On Wednesday Twitter announced a partnership with Comcast
which will allow users to tune into a TV show directly from a Tweet they see
online. This feature, called See It,
will give Comcast Xfinity TV customers in the US the ability to do several
things in response to viewing a tweet, such as change the channel, set the DVR
and play a show On Demand or add it to the On Demand queue. They could also use
the feature to tune in and watch the show online or on their mobile devices.
The feature, which will debut in the US in November for
Comcast Xfinity TV users, is capitalising on the way in which many Twitter
users use the site to host real-time conversations about television shows,
quite often while the programme is live on air. See It will therefore provide the option to link directly to the TV
programme which is being discussed online so you too will be able to understand
and contribute to the discussions that are going on. This hopes to create a
more integrated approach between television and social media.
The Chairman and CEO of Comcast Corporation, Brian Roberts,
commented that "See It is a simple yet powerful feature that creates an
instant online remote control. Comcast is taking a leap forward in social TV by
enabling Twitter users to more easily find and view the shows they want to
watch and discover new shows. Twitter complements the live viewing experience
and is an ideal partner for Comcast and NBCUniversal."
This feature is an attempt to further drive conversations
and viewer ship of TV shows via social media networks. “This allows advertisers
to be able to reach even more of the specific audiences that they desire”
commented the CEO of NBCUniversal Steve Burke. The feature is easy to use - activated
simply by a one-time log-in to Xfinity TV, as simple as signing into an email
or Twitter account. Once users have logged in they will be only one or two
clicks away from instantly watching the shows or movies they see in a tweet.
This move seems to follow the increasing use of social media on mobile phones and additionally the use of these devices or tablets while
watching television. This is particularly seen when watching sport as more and more people are viewing sport with a ‘second screen’, whether in a stadium live or at home in front of the television. This provides them with
the opportunity to have their own commentary on the action and respond to the
comments of others. However, Twitter commentary is not just seen while watching
sport. In the US #thevoice generates more than 350,000,000 Twitter impressions.
The initial launch will therefore feature some of NBCUniversal’s most popular
shows like The Voice and events like Sunday Night Football, but
other networks and programming will soon by added too.
Twitter and Comcast say that the system is designed to work
with other companies’ systems, and they are in discussion with other companies
about the prospect of rolling the feature out with them. Will this feature also
be picked up by UK television providers?
Social Media News - Twitter and Comcast Announce New Social TV Feature
Reviewed by Anonymous
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Friday, October 11, 2013
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Reviewed by Anonymous
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Friday, October 11, 2013
Rating:
Anonymous
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