How (And Why!) To Embed A Facebook Post
Facebook has recently given business page users the ability to embed posts into their blog or web site.
It's very easy to do, and it's something that you definitely should do whenever you have a popular post that really gets some traction on Facebook.
I'll talk about the 'Why?' a little later, but first to the 'How?'.
Step-By-Step Guide To Embedding Posts
Step 1: Navigate to the post that you wish to embed and hold your cursor in the top right hand corner so that a little, grey, downwards arrow appears:
Step 2: Click the arrow to make the full menu appear.
Select 'Embed Post' as shown in the image below:
Step 3: Facebook will now give you the code that you need to embed the post.
Step 4: It looks complicated, but don't worry, all you need to do is 'copy and paste' it:
Step 5: You now need to paste this code into your blog or web site. If you're using Blogger you will need to click the HTML toggle button as seen below:
If you use Wordpress, you will need to click on the 'Text' button on the top right hand side of your post:
Step 6: In some cases you may find that you need to centre the post on the page.
If you need to do this just add <center> before the code starts, and </center> at the end (as seen below) and that will sort out the alignment issue:
That's it you're done!
Your embedded post will look like this:
Post by Clixeo.com.
Why You Should Use Embedded Posts
I have seen embedded posts used very effectively by businesses.
Facebook is an excellent place to ask questions - such as 'Which social media outlet works best in your business?' or 'What do you consider to be customer service best practice?'.
Once you get your audience talking, you have got some great content for a blog post.
So embed that post on your blog, incorporate all the great comments that your audience added on Facebook and the two media will feed each other.
People will find your blog and can then add to the debate on Facebook.
People will see the debate on Facebook and check out your blog.
Embedded posts are a superb way of beginning great conversations and then taking that momentum and engagement and bringing it over to your blog or web site.
Paul Teague
Paul Teague is a social and digital marketer and creator of the Clixeo software for Facebook at http://clixeo.com
How (And Why!) To Embed A Facebook Post
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Reviewed by Paul Teague
on
Thursday, December 12, 2013
Rating:
Paul Teague
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