Relationships with your audience on Social Media
Most businesses start out their social media strategies by simply posting their latest updates/features on their Facebook page or Twitter account. They usually post regularly but without any idea of how best to tailor it to suit their audience. This can be a waste of content as without an end goal in mind, the social media strategy has no direction.
The solution to this stumbling block is to be more interactive and engaging with your audience. A good question to ask is 'how can we be more captivating to this particular audience?' People will not find you interesting if all you are doing is trying to sell yourself. It's a good idea to constantly evaluate your social media strategy and to tweak it appropriately.
People love to read interesting information, yes! But they also love it when a businesses listen to their needs and opinions. So begin with asking them questions and take note of the positive and negative responses.
Another good idea is to encourage voting polls on a certain topic which requires feedback from the audience. Also small giveaways can work, whether it be in the form of a simple ebook or a sample of the product you sell. This way user’s trust is gained by the brand. And there are a lot of other ways to increase interaction such as building relations with influencers via twitter. Remember, don’t respond to criticism or messages with the same standardised custom message, make it personal!
Once you have secured enough faith in your customer’s mind about your brand, then you can surface with your content strategies as now you have perceived the taste and interests of your target audiences. The moral of the story is you should share only 20% of the information/assets about your services on social media and the rest should be fun, interactive posts that suit your customers interests.
This kind of relationship keeps the users content and assured.
Shalini K | Digital Marketing Strategist
Shalini is from a Techno-Internet background. She has expertise in technical application of Digital Marketing as well as internet knowledge. Her flair for Digital Marketing has accredited her a rich experience in Media firms. With a strong IT domain, she is keen on building powerful professional brands. Her mission is to help professionals take control of their internet presence in technical dimension and present themselves in a way that inspires, impresses, and builds confidence in their abilities, products, and services. She is well versed with Internet Marketing Strategies and loves to design web content that, in turn, the search engines love as well.
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/
Once you have secured enough faith in your customer’s mind about your brand, then you can surface with your content strategies as now you have perceived the taste and interests of your target audiences. The moral of the story is you should share only 20% of the information/assets about your services on social media and the rest should be fun, interactive posts that suit your customers interests.
This kind of relationship keeps the users content and assured.
Shalini K | Digital Marketing Strategist
Shalini is from a Techno-Internet background. She has expertise in technical application of Digital Marketing as well as internet knowledge. Her flair for Digital Marketing has accredited her a rich experience in Media firms. With a strong IT domain, she is keen on building powerful professional brands. Her mission is to help professionals take control of their internet presence in technical dimension and present themselves in a way that inspires, impresses, and builds confidence in their abilities, products, and services. She is well versed with Internet Marketing Strategies and loves to design web content that, in turn, the search engines love as well.
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/
Relationships with your audience on Social Media
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Reviewed by Alex Carson
on
Wednesday, January 15, 2014
Rating:
Alex Carson
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
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