10 Ways to Use Pinterest for Your Business
Like so much of social media nowadays, Pinterest can be a marketing tool. In fact, Pinterest has been a growing source of sales for many businesses, especially when you use its many features. In other words, while Pinterest is an online scrapbook of sorts, it’s not just about choosing the best and most beautiful images for your website.
Before Pinterest can drive sales, you need to set up a business page – not a personal one. As a business page, you can analyse and track how your page is doing and what pins are the most successful. After you’re set up your page, follow these 10 Pinterest tips, and watch those re-pins, likes, and, eventually, sales come rolling in.
1. Craft a Great ‘About’ Section
The about section only has 200 words, so make your characters count. Be sure to use some SEO-friendly keywords, but keep the wording natural and valuable. Also, don’t forget to post your business website’s link.2. Showcase Your Products/Services
When it comes to your pins, start with what you’re selling to the public. This doesn’t have to be in the form of images. Podcasts as well as videos can be pinned as well. Think of what works best for your products and services and start with those pins.3. Think Outside the Box
Pinning your products is important, but so is establishing your brand authority. This means offering content about your industry. A jewellery company can create a board about how to pair your jewellery with an outfit. Also, don’t rely on the image alone. For every pin, add keywords to your board title as well as your captions.4. Show Off Your Employees
To establish your brand authority more, put some faces to your company name. Pin a headshot of your employees along with a short bio. This will personalise your brand, which makes your company even more inviting.5. Feature Coupons and Contests
Everyone loves a good contest or coupon, and they can work on Pinterest, if you’re willing to get a bit creative. Rather than just post a photo, superimpose text over the image. For example, if you’re selling a certain line of winter boots, you can superimpose what discount you’re offering across the image; just be sure you put that text in the caption as well.
6. Add Rich Pins
Pinterest has rolled out a number of features over the years that work well with a variety of businesses. While these pins will only work if there’s certain coding on your website, it’s worth looking into if they fit your target market. For example, restaurants can offer recipe pins. Or, if you’re a boutique clothing store, feature product pins that automatically pull the pricing from your site. Movie pins and article pins are other versions of rich pin options.
After you’ve done all this work, be sure to update your Pinterest page often. While pins live forever on your page – except if you delete them – it’s easier to engage people with fresh content.
Courtney Gordner is a passionate blogger with a love for social media and all things internet! Follow her on her blog, talkviral.com and on Twitter!
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/
7. Build Relationships
Since brand authority matters, build a following not just among customers, but also among industry contacts. This can be done by participating in group boards related to your industry. If your company’s main business is roof repairs, for example, take part in a home improvement board that other industry professionals are also on. This is a great way to grow your audience and meet like-minded people.8. Use Infographics
Infographics are hugely popular no matter what the social media site. That’s because they provide useful information while also being entertaining. Using infographics that feature both text and pictures, you can share everything from step-by-step instructions on how to hang a photo to how to book a trip with your company.9. Create Maps and Place Pins
A wonderful feature of Pinterest is turning a board into a map. This is particularly handy if you have, for example, multiple hotel locations – it’s a way to get creative too. You can also use this location function to show where your employees are originally from.10. Add the Pin It Button
So, you’ve set up your business Pinterest page and populated it with a variety of pins, images and more. However, you’re not the only one who can pin your products and images. By installing a handy “pin it” button on your business website, people who visit your page can also easily pin images to their own Pinterest page, which further extends your brand’s reach.After you’ve done all this work, be sure to update your Pinterest page often. While pins live forever on your page – except if you delete them – it’s easier to engage people with fresh content.
Courtney Gordner is a passionate blogger with a love for social media and all things internet! Follow her on her blog, talkviral.com and on Twitter!
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/
10 Ways to Use Pinterest for Your Business
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Reviewed by Alex Carson
on
Thursday, February 27, 2014
Rating:
Alex Carson
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