Social Media Tips - Tools To Analyse Your Social Media Results
Manage all your social networks like a pro!
Social media marketing is rapidly becoming a major player in the marketing game. It is a key tool to connect you to your audience and to build up a community around your product or service. If social media is used in the right way, you can expand your target market and listen to your customers needs. Listening in on the buzz around your product or service is essential to your online success, and will help you expand your company's digital presence. You also need to keep on top of conversation surrounding your industry and competitors, related trending topics and more specifically, your brand. It's a lot of work, and it's hard to know where to begin.
In this day and age, you cannot just push content to market your brand online. It's all about community interaction and active listening. Analytic tools not only enable you to engage with your audience on a deeper level, they also help you to troubleshoot, identify prospects, increase your ROI and develop your network. Furthermore, through being aware of any conversation surrounding your industry, you can follow any trends that may influence your business. Monitoring your social media analytics is crucial for the success of your social media presence, so the sooner you get involved the better. Here is an overview of six popular social media analytics tools out there, to give you a head start.
Source: feedgrowth.com
1. 1. Social Mention
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– free
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"Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information".
The site currently monitors over 100 social media networks directly, such as Twitter, Facebook and YouTube. It enables you to view and measure any discussion around you, your brand, your products or any other topic on the web in real-time. The site also offers daily social media alerts and API.
Source: needtagger.com
2. 2. HootSuite
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– free
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– pro (from £7.19/month)
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– enterprise (price not published, circa $1500/month)
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"HootSuite is an essential tool for managing social networks by allowing teams to efficiently track conversations and measure campaigns results." - Pete Cashmore, CEO, Mashable.
HootSuite is attractive because it allows you to manage so many social networks at once. This includes all major platforms (Facebook, LinkedIn, Twitter) plus WordPress blogs, Vimeo, Instagram and many more. You can post to multiple networks from one secure dashboard, and add more than one of the same network. You can get free reports by email, where you can view your number of clicks per day, the geolocation of users, top referrers and your most popular links. HootSuite also offers analytic tools to give you full insight into your social media marketing and presence.
3. 3. Sysomos
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– subject to negotiation
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Meaning 'everything together' in greek, Sysomos is a great social media analytics tool for businesses. It enables you to measure results and see what is and isn't working online. Sysomos amasses data from across the web; Twitter, major news sources, social networks, blog and more. It will then help you to view any discussion based on your product, and break said discussions down by gender, age and location.
They do not feature pricing information on their website, however the last figure mentioned on the web was $4,000/month. This is apparently subject to negotiation.
It has a real-time monitoring dashboard which collects online conversations and presents them to you in metrics and graphics. Furthermore, it allows you to engage with your users and provide customer support, helping you to find new sales leads and keep track of your teams.
Source: lonelybrand.com
4. 4. Sprout Social
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– standard ($39 per user/month)
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– deluxe ($59 per user/month)
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– premium ($99 per user/month)
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Sprout Social is a tad newer to the social media management game, founded in 2010. It is one marketing analytics tool, which allows you to monitor your business and manage your social presence across different platforms. You can; 'divvy up the workload' across your team, collaborate in real-time, post and schedule your messages across Twitter, Facebook or LinkedIn with Sprouts publishing tools and discover what people are saying about your brand through Sprouts keyword monitoring. On top of this, Sprout offers contact management, lead generation, analytics, unlimited reporting and a helpdesk.
Although there is no free option, they do offer a 30 day free trial so that you can ensure if it is worth it before making a commitment.
Source: bubblews.com
5. 5. Social Oomph
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– free
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– professional (around $30/month)
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– Twitter add-on for free account ($6.97/fortnight)
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Social Oomph is a successful marketing tool, starting up as a tool to aid Twitter users improve productivity. The tool is still relatively focused on Twitter, although it has expanded across to other profiles like Facebook and LinkedIn. By using Social Oomph, you can manage multiple Twitter profiles and configure automated features such as Auto Direct Message, Auto Follow and Auto Unfollow. For example, you can set up an auto direct message to all new followers.
With the paid version, you can schedule posts in bulk, monitor multiple accounts and also get access to your Facebook and LinkedIn accounts with further scheduling features. The professional version also allows you to import RSS feeds, schedule and publish blog posts, filter spam, upload bulk tweets, target users to follow and delegate account management. The free version allows you to schedule tweets, track keyboards and shorten URL's and track clicks.
Source: rankhammer.com
6. 6. Google Analytics
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– free
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– premium ($150,000/annum flat)
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Google Analytics is a comprehensive web analytics tool, which also provides some social media analytics tools. It allows you to track traffic from social platforms, and see the sources of said traffic. You can also track the traffic generated from a specific link you shared if you use a custom URL. You can see how much of your traffic is new visitors and returning visitors and generate your marketing towards each type of user respectively. They provide you with a social media dashboard which shows a summary of your social media activity and the results of traffic generated. You can also view your traffic in real-time, and track any social media conversions you may set. The tool will enable you to track the conversion rates of the goals broken down by the social channel.
Google Analytics Premium offers more exclusive features for larger companies, at a cost. They offer a comprehensive breakdown of their standard and premium services to help you understand the differences between the two services.
Charlotte is a trainee journalist, who loves writing about anything and everything. Currently an intern at Social Media Frontiers, you can follow her @charlotteatsmf and @CharlotteR_4
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Social Media Tips - Tools To Analyse Your Social Media Results
Reviewed by Anonymous
on
Tuesday, February 18, 2014
Rating:
Reviewed by Anonymous
on
Tuesday, February 18, 2014
Rating:
Anonymous
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
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