Generating Traffic Through Pinterest
Fill up your virtual shopping basket!
Users of Pinterest are able to surf the web and pin images of whatever they like from a website to one of their custom ‘boards’ on their Pinterest account. For example, if a company sells cars and an individual has a board focused on their love of cars, they can pin an image from the company’s website onto their personal board.
Once that car has appeared on someone’s board, other users can like it, choose to follow that specific board to keep up with updates, or even re-pin the image on to their own personal boards. What’s even better, is that these images act just like a regular link that you might see on Twitter or a Facebook post.
When a user clicks on the image that has been pinned on to the social site, they will be redirected to the website source that the image came from. So it can sometimes be the case that a company hasn’t even invested time, effort or money into Pinterest, but is still generating plenty of traffic from it.
However, if a business does choose to host their own Pinterest account (why not?) and have multiple boards concerning different products or innovations that they offer, it’s important not to overwhelm fans with too much self-promotion. A fan will follow particular boards and boards from companies to see what they can offer of course, but if they keep being redirected to a site without always wanting to, there is the potential to frustrate and annoy them. Mixing it up with topical, interesting images as well as the ones that link to your site can be just as beneficial.
Having multiple images on a website is crucial to succeeding on social sites, especially Pinterest. The nature of the people tends to be that they’re more likely to make a purchase if they can see it beforehand. Strange that. So the more that is available to be pinned is more likely to generate traffic to a site. Examples of better images to post include portrait rather than landscape, multiple colours rather than one dominant colour, ones with minimal amount of white space in it and images that don’t contain a face. After all, it is still someone’s social site and they want it to look as good as possible.
Pinterest is like a virtual, visual shopping basket, without having to do much or commit as much of a strategy that is required for Facebook or Twitter. As long as a site is maintained well, Pinterest can generate plenty of traffic for you.
Dan Barr
I'm a Social Media Executive (Global Community Manager). Previous work includes writing for Social Media Frontiers and working for a major DIY retail company as part of their social media strategy team I have an MA in Sports Journalism and especially love the combination of social media and sport.
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Dan Barr
I'm a Social Media Executive (Global Community Manager). Previous work includes writing for Social Media Frontiers and working for a major DIY retail company as part of their social media strategy team I have an MA in Sports Journalism and especially love the combination of social media and sport.
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Generating Traffic Through Pinterest
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Reviewed by Alex Carson
on
Wednesday, March 05, 2014
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Alex Carson
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