Is Google+ Departing The Social Media World?
Google+ is changing!
After the departure of its leader this week, Google+ may well be departing the social media world, or at least changing its image dramatically.
Source: needtagger.com
Google has responded to many of the rumours, and they said that the news of Gundotra’s departure doesn’t change the company’s plans. This is slightly blurred as Google could have been noted of the departure a long time ago, allowing them to change their strategy in order to answer such rumours, and if so it is a clever tactic by the social media firm.
If changes to Google+ are coming, people will not be disappointed at all. The project has been a bit of a mess from day one with conflicting strategies, and the site has suffered due to many pointless features that do not add enough creative weight to the project. Any good features on the site seemed to be replaced by sub-standard versions, an example of this being the well-received Latitude app, which was replaced in favour of similar features in Google+ proper.
Google’s next move is crucial, as the current trend in social media is to make things simplistic, and taking away clutter. This has led to people using more platforms to split up their tasks. Facebook clocked this and made the move to purchase Instagram and WhatsApp. If they cant keep people on their own site and apps, then at least they have the spending power to own the popular apps that people use.
Source: gizmodo.com
Whilst Facebook was taking these big risks, Google was still
moving in the direction of creating bloated Google+ features. Again this was not well received, and the
main issue users took was with the Google+ integration in Google Reader and
YouTube, both of which had massive communities already. Google were changing good recipes with
ingredients that didn’t make sense, whilst taking no risks at all in the fight
for social media supremacy.
With all the above considered, it is the right time for Google to change its approach to Google+. There are signs of this happening already, with Google last week letting Gmail users share photos that they have automatically backed up from their phones. This liberates the photos you have taken, and maybe Google are now taking note of other companies who have experienced success in the social media world.
Google+ has been under question for a long time so maybe it is right for the company to start fresh now that the leader of Google+ has departed. It will be interesting to see what they pull out of the bag as a firm the size of Google cannot afford to fail a second time around.
With all the above considered, it is the right time for Google to change its approach to Google+. There are signs of this happening already, with Google last week letting Gmail users share photos that they have automatically backed up from their phones. This liberates the photos you have taken, and maybe Google are now taking note of other companies who have experienced success in the social media world.
Google+ has been under question for a long time so maybe it is right for the company to start fresh now that the leader of Google+ has departed. It will be interesting to see what they pull out of the bag as a firm the size of Google cannot afford to fail a second time around.
Alex is an English Literature and Sociology undergraduate whose love for written word has led him to write about some obscure topics in his time. Currently an intern at Social Media Frontiers, be sure to follow him @AlexSatSMF
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/
Is Google+ Departing The Social Media World?
Reviewed by Unknown
on
Tuesday, April 29, 2014
Rating:
Reviewed by Unknown
on
Tuesday, April 29, 2014
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.