Social Media News - Pinterest Gives Businesses New Way To Track Pins
Pinterest revamps pin tracking tools
With plenty of advancements in social media last week, including Twitter's new profile page change, it has also been announced that Pinterest will give businesses a new way to track their Pin links. The change will add support for Google Analytics UTM variables to allow businesses to look at their performance in the Google Analytics dashboard.
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Pinterest have been planning on doing this for a while now and Jason Costa acknowledges that there was a need for updating the current procedure: “Business have asked for UTM support on their Pins in the past, so we’re happy to help them see more accurate tracking on Google Analytics.”
“If you’re already using Google Analytics, it’s easy to see how your Pins are performing by tagging your Pin links with the correct UTM parameters,” he adds. “If you’ve already got UTM tracking on your Pin links, you’ll start to see more activity on your campaign and source tracking on Google Analytics.”
The Pinterest Business blog also highlights some tips on what businesses can learn from TV shows on Pinterest. The examples given on the blog were using humour, using quotes, going “behind the scenes”, including fans, highlighting products and spaces, offering exclusive content and “sneak peeks”, and helping users with “inspired lives.”
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Source: flickr.com
With growing members, Pinterest seems very interested in securing memberships from businesses; and by making these changes, it could well succeed in doing so.
It has been a busy week for social media companies changing various cosmetic and internal features, with Twitter and Pinterest making wholesale changes to how people can make use of their sites. In a vastly growing market it is vital that these changes are made in order to keep contemporary. Facebook have been known for making regular cosmetic changes but it has served them well in the long run, and now Pinterest look as though they are updating the way they cater for businesses, and time will tell as to whether it is a success.
Alex is an English Literature and Sociology undergraduate whose love for written word has led him to write about some obscure topics in his time. Currently a content writer at Social Media Frontiers, be sure to follow him @AlexSatSMF.
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Social Media News - Pinterest Gives Businesses New Way To Track Pins
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