Social Media And The Mobile Device
Social networking consumption on the move
Social media has mobile on the brain, and for very good reason. Networking companies have been deliberating over the right time to approach their “mobile moment,” and the time could be soon as the mobile device is on course to overtake the desktop as the primary form of interaction between users.
Source: onbile.com
A new report released by Quancast, shows that mobile is not
only taking off for social media apps, it has also made social platforms a
driver in the discovery of web content. The report says that up to 25% of mobile web browsing comes from in-app
browsing, and social apps, and these make up eight of the top ten apps on the
world. Social media apps have the
highest user rate amongst people who use smartphones, and this comes to no surprise.
Globally, the overall percentage of social visitors using
mobile devices has shot up, as now 77% of Facebook users, 76% of Twitter users,
and 75% of Pinterest users are now on mobile. This is a huge jump up from last year, which saw 64% of Facebook users,
60% of Twitter users, and 56% of Pinterest users on mobile devices.
Source: gigaom.com
There are many reasons for the high numbers, as mobile
technology is moving forward rapidly, whilst the desktop technology seems to
stay the same to a degree. People in
modern society also live a very rapid lifestyle, and this means that the need
for communication increases, and mobile connectivity becomes the only way to
make this achievable.
The mobile companies are capitalising on a culture where
people are forever on the move. Globalisation has presented the world with a situation where businessmen
and women are required to travel long distances to meet work targets, and this
brings a requirement of easy communication to both work and home life. The mobile companies then play on the
sentimental aspect of a human’s life by asserting that they need this product
in order to be close to those that they care for most, which is true.
It will be fascinating to see which social media firm will blink first, as there is not much time now. The mobile world of social media is growing rapidly, and people now feel the need to connect with others all the time, at any moment. Facebook and co will no doubt roll out mobile plans in the year 2014, and these could change the face of social networking forever.
It will be fascinating to see which social media firm will blink first, as there is not much time now. The mobile world of social media is growing rapidly, and people now feel the need to connect with others all the time, at any moment. Facebook and co will no doubt roll out mobile plans in the year 2014, and these could change the face of social networking forever.
Alex is an English Literature and Sociology undergraduate whose love for written word has led him to write about some obscure topics in his time. Currently a content writer at Social Media Frontiers, be sure to follow him @AlexSatSMF.
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Social Media And The Mobile Device
Reviewed by Unknown
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Monday, May 19, 2014
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Reviewed by Unknown
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Monday, May 19, 2014
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