Social Media Fights Back Against Racism In Football
#NoToRacism
A few days ago there was yet another display of racism in a football match, but this time social media bit back with a campaign that has gone viral.
Source: express.co.uk
Mario Balotelli, Neymar, Sergio Aguero and Luis Suarez were
among the stars that posted pictures of themselves also eating bananas. This was in tribute to how the Brazilian
reacted to the mindless ‘fan’. The
president of FIFA, Sepp Blatter, branded the abuse directed at Alves as an
“outrage” and promised zero tolerance towards discrimination of any kind at the
World Cup this summer. Villarreal CF took
immediate action themselves by identifying the culprit and handing them a lifetime
ban from the stadium.
Source: telegraph.co.uk
The Brazilian international has been the victim of racist
abuse before during his time in Spain, and said: “You need to take these
situations with a dose of humour.” It is
great but also sad that he has this attitude, as it shows his personal strength
but also shows that he is used to such disgusting abuse.
Top players across Europe were very supportive towards Alves
on Twitter and Instagram, including Luis Suarez, who ironically served an
eight-match ban last season for racially abusing Patrice Evra. Alves’ Barcelona and Brazil teammate led the
way on Instagram by posting a picture of himself holding a banana, with a
caption that read “We are all monkeys.”
Mario Balotelli of AC Milan has also suffered in the past,
posted a similar picture, whilst Suarez took a joint picture with Liverpool teammate
Philippe Coutinho where they were both biting into bananas. Alves’ South American rival Sergio Aguero
posted a picture with Brazil’s women’s star Marta, and he wrote “with my
colleague Marta from Brazil we say #NoToRacism. We are all equal.”
Source: dailymail.com.uk
In addition to all these, Tottenham trio Emmanuel Adebayor,
Nacer Chadli, and Moussa Dembele also gave Alves their backing. In the aftermath, Sepp Blatter admitted he
was unhappy with the incident. The FIFA
chief said on Twitter: “What @DaniAlvesD2 tolerated last night is an
outrage. We must fight all forms of
discrimination united. Will be zero
tolerance at #WorldCup.”
This latest campaign
shows again what social media can do in a time of need for others. It has created solidarity within football
just when the minority of racists thought they had the upper hand. With so many eyes on the sport, it was
crucial that the reaction was positive and powerful, and it was. Alves initially made the racist look silly by
his reaction, and then the footballing community backed the player.
Source: express.co.uk
Alex is an English Literature and Sociology undergraduate whose love for written word has led him to write about some obscure topics in his time. Currently an intern at Social Media Frontiers, be sure to follow him @AlexSatSMF
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Social Media Fights Back Against Racism In Football
Reviewed by Unknown
on
Wednesday, May 07, 2014
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