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Snapchat a hit with forward-thinking brands
Brands are increasingly engaging with their audiences through social media mobile apps like Snapchat.
Calvin Klein is celebrating the 20th anniversary of its seminal unisex
fragrance CK One with a global advertising campaign, including digital elementson Snapchat.
"After breaking boundaries 20 years ago as the original
shared fragrance, CK One remains a best-selling fragrance globally,"
commented Steve Mormoris, senior vice president of American fragrances, Coty
Prestige. "The new campaign captures the relevance of the brand for a new
generation."
Although Snapchat is designed to 'erase' images after a maximum of 10 seconds, brands can still use the tool as long as they understand that it is primarily a fun, immediate and creative way of social networking.
Recent graduate and now interning as content editor, when she's not
writing articles Katie can quite likely be found festival-ing,
holiday-ing or reading a book (dedicated English student that she is). Follow her @KatieAtSMF.
Contact us on Twitter, on Facebook,
or leave your comments below. To find out about social media training
or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
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Reviewed by Anonymous
on
Sunday, July 06, 2014
Rating:
Anonymous
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
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