Social Media Campaigns Driving Change
Facebook’s Female COO Wants To Ban Bossy
Sheryl Sandberg’s campaign to ban bossy and change gender misconceptions in the workplace is nothing new – the way that she’s going about it however, is. As COO of Facebook it’s no surprise that she is really utilising social media to its full extent in order to get her message to the public.The #BanBossy movement shows the power of social media from someone who knows it best. Engineered so that almost anything you click on at the ban bossy website lets you share the campaign’s infographics on Facebook, Twitter, Tumblr and Google+, Sandberg has gained the support of influential celebrities too, not least new age feminist Beyoncé.
If there is a scepticism about Sandberg, it is tied up with a more general cynicism about Facebook and its mission, but off the back of her successful social media campaign, Sheryl Sandberg certainly strikes you as more PR-friendly than her colleague Zuckerberg.
Leading social media analytics site, Simply Measured, looks in-depth at what’s happening across social networks, and provides the following insight about how Sandberg’s campaign has become so successful.
- As mentioned above, the use of celebrities and new sources is always a good bet for driving engagement – Beyoncé, Victoria Beckham and political figures like Condoleezza Rice have all shown their support for the campaign, whether it’s through the hashtag or YouTube videos.
- This has helped achieve a broader reach and a higher level of visibility. Tweets from celebrities link you to the Facebook page and the YouTube #banbossy playlist where influential individuals and various TED talks are shown. It’s important to associate your message and image with appropriate endorsers (Victoria Beckham and Beyoncé are considered high profile and successful, and also caring mothers, whilst the politics behind TED suggests serious social change).
- As we’ve seen with Instagram’s success, people like visuals, and videos help enrich and strengthen a brand’s message. On Instagram, #banbossy has seen 1,661 posts from 1,467 unique people. This has garnered more than 180,000 engagements and 6.6 million potential impressions.
- Similarly on Facebook, Sandberg’s home ground, the campaign page has over 400,000 likes and a constant stream of commentary – as always, it’s important to keep up the high quality content.
Recent graduate and now interning as content editor, when she's not
writing articles Katie can quite likely be found festival-ing,
holiday-ing or reading a book (dedicated English student that she is). Follow her @KatieAtSMF.
Contact us on Twitter, on Facebook,
or leave your comments below. To find out about social media training
or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Social Media Campaigns Driving Change
![]()
Reviewed by Anonymous
on
Wednesday, July 16, 2014
Rating:
Anonymous
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.