LinkedIn Releases SlideShare for iOS
Career-Based Social Network Continues Mobile Push
SlideShare, available for Android since April of this year, has finally arrived on iOS. The slideshow-viewing app is the newest of seven standalones released by LinkedIn over the last couple of years, and is another attempt by the company to push the mobile aspect of its social network to the nth degree.
The iPhone version is an almost exact clone of its Android equivalent, but it does have one distinct advantage. While both will provide you with personalised presentation, document and infrographic feeds based on what’s trending in your network, the iOS 8 version makes use of the ability to add third-party widgets to the iOS notification menu. This will show two “SlideShares of the day”, tailored to the content you have previously shown an interest in.
While seven mobile apps over the past couple of years may seem like an excessive amount, it’s due to LinkedIn’s well-publicised intentions to grow their mobile presence as much as possible. Mobile, they believe, is the ideal way to expand their 330 million strong network of professionals and job-seekers, and they expect over half of their traffic to come from mobile devices by the end of 2014.
SlideShare is LinkedIn’s first new app since June, when it unveiled LinkedIn Job Search. The career application app was designed to help people discover and apply for jobs through their mobiles, and let its users filter jobs by location, industry and seniority level. It then recommended jobs and saved previous searches.
By developing with Swipe, LinkedIn are aiming to achieve quality as well as quantity. While a steady release of apps will keep the company relevant in the mobile space, a few poor offerings will turn people off their future products. LinkedIn will always be a smaller player than Facebook and Twitter, but its influence – particularly in the mobile market - continues to grow. It will be interesting to see how they develop.
Emile is a postgrad from the University of Saint Mark and Saint John. He’s hoping to break into journalism or publishing, and won’t stop blogging until he’s managed it! Follow him @EmileAtSMF.
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LinkedIn Releases SlideShare for iOS
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