Social Media Tips & Trends in 2015
What to Watch in the New Year
Prepare to Pay for Facebook
As Facebook
continues its crusade to clean up your news feed, businesses will take the hit.
In response to consumer frustration at an overload of ads and
overly-promotional posts, Facebook looks set to bring in tighter measures to
control the problem. While this can only be seen as positive for your average
user, businesses will see a decline in exposure that may force them to opt for
paid advertising to reach their market.
Mobile goes Massive
Mobile apps
and websites already play a major role in social media and internet presence,
but 2015 will see them start to truly take over. As more and more people feel
the need to be connected 24/7, they drift away from laptops and home computers
and towards their smart phones and tablets. With the rise of wearable tech this
will only become more prevalent.
Death of Google+?
Google+ has
been long considered a small player in the social media world, and the
departure of Vic Gundotra (The man responsible for Google+) in April may
have sealed the network’s fate. The few features that kept the site afloat,
such as hangouts, are now being released as standalone apps, the authorship
program failed, and it’s starting to look like no one is trying to save Google+
anymore.
marketingland.com
Visuals and Video
Short
attention spans and an overload of activity on news-feeds will have advertisers
battling for exposure, and it seems the best way to get noticed amongst all the
mess is with eye-catching visuals. Consumers are more likely to be drawn in by
a flashy image with little text than by blocks of writing. If you’re promoting
something that interests them they may well click through at that point to your
main page where you can supply extra information. Video will also prove itself
crucial for social media marketing over the next 12 months, as Facebook looks
set to overtake YouTube on direct video uploads.
Real-Time Interaction
Customers
like it when you listen, and love it when you respond. Quickly. Interaction
plays a major role in customer confidence and service, especially in today’s
digital age. Now that consumers can be connected to all their favourite brands
via social media 24/7 and on the move, they are expecting businesses to do their
part. Prompt responses to comments, questions and complaints have a big impact
on how people perceive your company and its dedication to its customers. Tread
careful, as although social media can allow you to deal with complaints quickly
and effectively, it can also create more issues if your customers feel ignored.
Sam is an aspiring novelist with a passion for fantasy and crime thrillers. Currently working part time as a content writer, he hopes to one day drop that 'aspiring' prefix. Follow him @SamAtSMF
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Social Media Tips & Trends in 2015
Reviewed by Unknown
on
Monday, January 05, 2015
Rating:
Reviewed by Unknown
on
Monday, January 05, 2015
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
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