Facebook’s 2 Million Advertisers
Facebook's Advertiser Base Doubles
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| dailyinbox.com |
Facebook is always trying to find new ways to modernise and
open up their website to as many social groups and generations as possible. Right now, the focus seems to be on
businesses.
As many young adults are entering the adult world, having
grown up with a Facebook account, starting a business on their reliable social
media network will come as second nature. As for older companies who haven’t
tried online marketing until now, who will they find first? Facebook: the most
popular and accessible site of their time and their children’s time.
However, with Facebook increasing their business audience
more and more every few months, it is questionable if Facebook really is the
best way to advertise your business.
Facebook is known for its fickle nature. In 2010 its focus
was on gaming. Some people signed up to Facebook just to be able to tend to
their virtual crops and livestock on FarmVille. Then in 2014 there were over 93
million people playing Candy Crush every day, most of these were through
Facebook. When Facebook bought Instagram it became an even bigger platform for
photo sharing as well.
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| giantbomb.com |
So right now, advertising is where Facebook wants to excel.
Since 2009, Facebook’s been trying to build a relationship with businesses,
which was done through the introduction of 'Pages.' At first, all this did was
encourage an onslaught of youths to create pages with vaguely amusing names
whose main focus was to rack up the likes. Thankfully, they moved on and pages
are now being used for the reason Facebook intended.
With a recent addition of a ‘Boost Post’ function available
on pages, there really are no limits for businesses. Except you must have over 400
likes… and be willing to pay.
There are areas you can edit when boosting your post, one
being budget. Basically the more you pay the more people you reach. 3 GBP will
reach 1,200-3,200 on an average page with 800+ likes. At the other end of the
scale, 99 GBP can reach up to 54,000 people on a similar page. But this is for just one post and if you want
it go for more than one day, and then you need to pay at least 1 GBP a day. However,
allowing businesses to spend as little as 1 GBP a day, can be helpful for
smaller businesses and budgets.
There have been fears that the traffic this feature brings
to your page is not always legitimate; one business stated that although the
likes on their page increased, the actual interests and locations of these
people were not suitable for their product.
However, what seems important is to remember to edit all the
settings that are available and make sure you’re specific with location and
target audience, or you could end up wasting your money.
Facebook’s efforts have been impressive and although Google
is still in the lead with over 4 million advertisers, Facebook has done in less
than 3 years, what it took Google to do in five. The fact that advertisers in Facebook are
increasing at such a rate seems to suggest that this method is working.
Megan Herdson
Megan is a country girl who moved to the city with some big dreams. She is studying her MA in Creative Writing whilst also managing an American Football Team. She loves her blog and wants nothing more than to have her words read. That and to win the Championship, obviously. Follow her @MeganAtSMF
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Facebook’s 2 Million Advertisers
Reviewed by Unknown
on
Friday, February 27, 2015
Rating:
Reviewed by Unknown
on
Friday, February 27, 2015
Rating:
Unknown
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