Comic Relief and Social Media
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Every year people get more and more creative when it comes to their fund raising ideas for comic relief.
As a social media
blog, we wanted to see who came up with the best ideas to raise money via their
social media accounts and what website helped the fundraiser reach its new
record of £78 million!
So, let’s look at our
social media giants and see who did what.
Our Old Pal ‘The Dress’: £2,700
‘The Dress’ who racked
up 16 million hits in just six hours after a debate over its colour, made an effort
to use its powers for good. The makers of the dress, Roman Originals, released
an exclusive, limited edition white and gold version of the blue and black
dress. The one-of-a-kind dress received over 50 bids on eBay. The winner paid a
total of £1, 356 for the dress. Roman Originals then matched the bid with their
own donation, to double their total.
Retweets for a Labour MP:
£14,268
Slough’s Labour MP,
Fiona MacTaggart, told her followers that she would give £1 to Comic Relief for
every retweet. She first tweeted on the
night of the event at 20:25 and set the deadline to be 21:00. 14,268 people
retweeted her. She said she did not expect such a high amount of retweets, but
had no regrets, despite being a little “Twitter naïve”. This MP has proven how
big an impact a singular tweet can have and it even encouraged others to
donate.
The Selfie: Wow, just wow
Hundreds upon
thousands of children and their families donated £1 by texting FUNNY to 70011.
They had to attach their “silly selfie” which would then show throughout the
program and on CBBC’s Comic Relief page. The top pictures are now on the
website.
I cannot find how much this particular campaign
raised, but it must have been a lot looking at all the selfies.
Meanwhile, there was also
something called the #CEOSelfie campaign. The aim was to change the faces of
companies and businesses by submitting a selfie of the company’s CEO to ceoselfie.co.uk whilst also making a
donation of £3 to Comic Relief. The site raised £52, 783.
Just to top the selfie off, it even got to feature in Mr. Bean's part of the show!
This year, Comic
Relief was spectacular and as expected we topped the record breaking total of
2013. It just goes to prove that no matter what our current financial climate
might be, we will always trump ourselves when it comes to a UK tradition this
close to our hearts. Even 30 years on, we’ve never stopped giving.
This year, the
highlights include poor old Dermot dancing for 24 hours, the Vicar of Dibley and
her surprise guests (one of which being Emma Watson!!!), Mr. Bean taking a
selfie and a very sporting visit from Stephen Hawking in a Little Britain setting.
Megan Herdson
Megan is a country girl who moved to the city with some big dreams. She is studying her MA in Creative Writing whilst also managing an American Football Team. She loves her blog and wants nothing more than to have her words read. That and to win the Championship, obviously. Follow her @MeganAtSMF
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Comic Relief and Social Media
Reviewed by Unknown
on
Thursday, March 19, 2015
Rating:
Reviewed by Unknown
on
Thursday, March 19, 2015
Rating:
Unknown
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