Device Allows Cats to Post on Instagram
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If I were ever to write a novel or short story about mimetic
internet humour bringing about the end of the world, I think the ‘turning point’
would be the moment that cats actually start using the internet themselves,
rather than just being featured all over it.
I really hope I’m not some kind of unwitting prophet. If I
say the word ‘Castacam’ to you, you’d probably say ‘bless you’ or ‘gesundheit’
or just ‘what?’ You could be easily for given for doing so, but now the term
actually has a meaning, it is the name of a device that can be attached to a
cat’s collar, once there it shoots six photographs a minute until it’s taken
off and connected up to the internet again, at which point you can upload the
best ones on your cat’s behalf.
Admittedly you are doing some of the work there, but the
actual photography is all-cat, since the shutter is motion-activated. Once
uploaded (to an account specific to the cat, or just your own, depending on
exactly how deranged you are) the images all automatically get the #castacam
hashtag affixed to them, to allow ease of access both for everyday cat
enthusiasts and ‘cat experts’ who are on hand to offer behavioural insights
into the pictures.
Alright, so it is in fact a promotional stunt by Whiskas,
but the Castacam is 100% real and the images online are 100% from it, but only
a very select number of them have actually been produced and they’ve mostly
been reserved for celebrities who are in on the deal. This does strike me as
the kind of think that might end up going full-on consumer mainstream. People
love cats. Cats tolerate people.
In the meantime, as well as just following the hashtag on
Instagram, you can see the pictures on the Whiskas Facebook page, as well as
links to the accounts of all the cats involved. That is not a sentence I ever
imagined myself typing out. The end is nigh.
Callum Davies
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
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Device Allows Cats to Post on Instagram
Reviewed by Unknown
on
Friday, March 20, 2015
Rating:
Reviewed by Unknown
on
Friday, March 20, 2015
Rating:
Unknown
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