How to Get Connected on LinkedIn
Get Connected And Stay Connected |
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For the uninitiated though, it all probably seems a bit
daunting, where do you start? What’s the most important thing to focus on? Well,
here at SMF we can understand how terrifying starting up a new social media
profile can be, especially when it could be essential for finding your next
job, so here’s a handy guide to help you start getting connected:
Building A Profile
The first steps to building a LinkedIn profile are fairly
simple, like any other social media platform you input some basic details about
your age, gender, lifestyle and location (this one is particularly important).
You’ll also need to write a short summary about what you’re about and what you’re
looking for, yes I know that can be agonising but it’s worth doing, you want to
stand out. Once that’s done you have to log all your qualifications and work
experience, just like typing up a CV or doing an online job application.
Unless there’s anything you’re particularly embarrassed about
(this kind of thing can probably remain undocumented) it’s best to leave no
stone unturned, you never know what might be useful. It’s better to keep things
short and sweet as far as details go, as long as the relevant information is
there, you’re golden. LinkedIn will provide job suggestions mapped to your
profile, the more work experience you log, the better the results.
Lastly, you’ll need to add specialities. This is a list of
skills and areas which will further help to refine what jobs you are told
about. More to the point, other users can endorse you on these and the more
endorsements you get, the better you’ll look.
Start Adding Connections
Almost regardless of what field you work in, you will have
LinkedIn connections. This is as easy as searching for people on the site’s
main page using their full names (or email addresses), you can also synchronise
LinkedIn with your email and social networking contacts, making the whole thing
that much easier.
Obviously you want to focus on people who work in the fields
you are interested in, as well as people that can endorse you. Former employers
are good to add for this reason (provided you left on good terms). The people
you are directly connected with a 1st connections, then 2nd
connections are like people with mutual friends on Facebook and 3rd
connections are people in the same extended network. The more connections you
have, the more visible your profile will be in searches and feeds.
More people
will recommend you, which in turn makes you appear more desirable to potential
employers. Don’t go around adding people you don’t know, since you need to
select some kind of connection to send a request, try and do it to too many
strangers and you’ll get restricted access slapped on your profile.
The last step is joining industry groups, which will place
you in the same circles as people with the same interest areas and experience
as you, you can interact with them and then you’re free to add them to your
personal network, expanding your reach even further. Once you are connected
with people, make sure you go onto their profile and slam that ‘ask to endorse’
button, prompting them to toss a recommendation your way in whatever fields
they know you to be experienced in.
Stay Active
Like many other platforms, be they related to jobs, dating,
friendship or anything else, you need to maintain momentum. It isn’t enough to
just build a nice looking profile, log a big roster of connections and then
walk away, hoping to start seeing those emails flood in, you have to
demonstrate that you are active on the site regularly, otherwise people will
see no benefit to contacting you. Remember, LinkedIn is about getting out as
much as you put in, there are a number of different ways to do this.
The first and easiest is to keep updating your status.
LinkedIn status updates work similarly to Facebook ones, you just post
something and it pops up on the home page feed in a timeline. You can post
article links, personal info, whatever, the important thing is to just do it, because
it easily allows you to stand out. If you share something that your connections
really like, there will be a lot of activity and you may well catch the
attention of the editors. If that happens, your post might get spotlighted,
meaning you reach will increase massively.
Share the updates of your other connections too, they may
well end up doing the same for you as a result. It also helps to comment on
things like profile updates for similar reasons, if someone posts that they’ve
got a new job, congratulate them.
You can even publish articles on LinkedIn, which is
massively helpful if you’ve got a way with words, it’ll instantly get you
noticed. A feature called ‘Pulse’ allows you to write pieces (or link to
pre-existing ones) and they will be published. Of course, there are almost 400
million users, a lot of content goes up, so write something unique, with an
eye-catching title and a targeted appeal. Say you want to get the attention of
photojournal publishers, write a piece tailored exactly to that end, circulate
it amongst your connections and hopefully it will take off. The article will
have a direct link to your page, making it that much easier for interested
parties to access your profile.
Keeping an active presence in groups is also vital, each
group has a list of active discussions, like a forum and it stands to reason
that there will be something that interests you in there somewhere, so get
involved, join the debate. Perhaps the most important LinkedIn networking will
happen out there in the world though. Assuming you’re going to conferences, networking
events or whatever else, put your LinkedIn profile on your business cards, make
sure that people you meet know about it, and then they in turn might pass it on
to others and all of a sudden you’ve branched out into a whole new patch of
connections. Once that’s done, get online and start talking to them, according toan article by HubSpot founder Dharmesh Shah, LinkedIn users are some of the most
active, eager social media users you’ll find, so put yourself out there and get
networking.
Callum Davies
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
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How to Get Connected on LinkedIn
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Friday, March 06, 2015
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