Is This The Time To Get On 'Line'?
Most Successful Sticker Stores
The up and coming, self-proclaimed “Life platform” app has popped up on our blog once or twice, but now with outreach accelerating in step with WhatsApp, this may be the time to get on Line. |
| cubrid.com |
With over 13 billion messages sent per day, it seems Line is expanding into the
territory of messaging titan WhatsApp, who reportedly deliver up to 30 billionmessages per day. Line’s CEO Jeanie Han revealed that the App currently has 560
million registered users with 1.7 million new users hopping on the band wagon
every day. Although still in the shadow of WhatsApp, who tower over them with a
recorded 700 million active users. Interestingly U.S citizens only make up 25 million of Line’s total users,
leaving them a huge market to grow into.
As described in our
previous articles, Line has had a strong focus on mimicking the current social-communication
market leaders Facebook and WhatsApp, with the addition of an exclusive, quirky
sticker range which proved tremendously popular amongst the first of their
users in Japan. It was estimated by the
South-Korean internet content service operators Naver that Line, in its early stages, pulled in a whopping $3.75
million per month on ‘Sticker’ sales alone. Their most recent quarterly revenue
shows a 104% increase on the previous year, amounting to $177.5 million, the
majority coming from Japan, who still remains the largest portion of their
customer market.
 |
| techasia.net |
But what is it that
has made Line so increasingly relevant?
They now offer a range
of 65 interwoven apps which provide services from booking taxis, to payment
transfer systems (although Line-Pay is still in development.). They have
modeled their development on the success of their competitors and maintained an
eclectic balance of the most popular aspects of social communication. This has
attracted the likes of Paul McCartney, Taylor Swift, Linken Park and even the Family Guy team to set up official Line
accounts, from which they can broadcast up and coming events by communicating
directly with their subscribers. Line boast that, to date, 55.8% of all
messages sent by artists and companies are read, with 31.6% of coupons offer
being redeemed, which is pretty impressive considering the efficiency to today’s
‘Junk’ boxes.
Maybe Line’s fate lies in facts and figures, but my advice, if you really want to find out how well they’re getting on, is to keep your eyes peeled for a fleeting mention in a Family guy cut away, and await one of Mr. Peter Griffin’s so eloquently, subtle critiques.
Maybe Line’s fate lies in facts and figures, but my advice, if you really want to find out how well they’re getting on, is to keep your eyes peeled for a fleeting mention in a Family guy cut away, and await one of Mr. Peter Griffin’s so eloquently, subtle critiques.
Leo Donnelly
Ever wondered what would happen if you gave a half-crazed, semi-concussed, unstoppable maverick a platform to write about social media? Follow him @LeoAtSMF
Is This The Time To Get On 'Line'?
Reviewed by Unknown
on
Monday, March 09, 2015
Rating:
Reviewed by Unknown
on
Monday, March 09, 2015
Rating:
Unknown
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