Kremlin Creates "Troll Army": Putin' a Sock In The Mouth Of The Media.
huffingtonpost.com |
“For many years, the Internet was Russia’s last beacon of honesty. That’s no longer the case. Over the past three years, a social-media army fielded by the Kremlin has stormed what was once a stronghold for people who seek a “Russia without Putin.”
It looks like the Russian Government has
shoved a sweaty, boot-worn sock into the free speaking mouth of social media,
in an attempt to stifle the voice of the libertarian Russian community.
In 2011, demonstrations- primarily
organised via social media sites such as Facebook and Twitter-saw hundreds of
thousands of anti-Putin protesters take to the streets, following the allegedly
corrupt elections that put Putin in power. It was these demonstrations that
brought social media to the totalitarian’s attention. This caused a chain of events that saw, the
notoriously bullish, Vyacheslav Volodin left in charge of the Kremlin’s
Domestic Politics department, which included responsibility over all things
online.
In 2012, Volodin formed a young team of
well-practised, apt, internet advisors. He set them up inside the Kremlin under
the department of internal policy. Within a very short period of time, the team
grew from simply responding to political opponents over social media, to
controlling an army of trolls.
They quickly realised that in order to
combat attacks on social media, they would need, not just cleverly worded
tweets and hard-hitting hashtags, but squadrons of online supporters. Twitter
thwarted the Kremlin’s spamming scam upon realising they had employed the use
of fake accounts or “bots” to bolster the illusion of social support. But they
could not have foreseen the fiendish consequences of their well-meaning
policing. By forcing the Kremlin’s team of advisors to rethink their online
strategy, Twitter inspired the creation of a whole new tactic, one that would
go on to all but silence Russia’s liberal online community.
They began by recruiting pro-Putin
activists who resided outside of Moscow and St. Petersburg, gradually
transforming them into what is essentially a human “bot”. This process was
replicated and multiplied until they had an online herd of supporters spending
their days influencing Twitter trends and trolling liberals on social networks.
In foiling the Kremlin’s original
Twitter-bots tactic on the grounds that the site would not host fake accounts,
they left themselves powerless to protest against, the very real, yet equally
controlled accounts that now manipulate the Russian region of the twitter
world. They now have thousands of day to day propaganda inciters influencing
the online universe. In some places whole office blocks are dedicated to this
line of work. It has also been rumoured that the Kremlin employs up to ten
advertising agencies to compete against one another for the lion-share of mass
media propaganda peddling.
This has left Russia’s online presence
under the, almost complete, control of Mr Putin. The infestation of the Russian
media is so severe that a lot of people will not even believe a government
would, or could, be so audacious as to permit it, which works precisely in
their favour.
They have hired such a great number of trolls
to paint the internet with propaganda, that whatever message they decide worthy
of an employed choral whisper, instantly becomes news-worthy. And so, the
promotions of the Kremlin’s messages become self-perpetuating; the trolls are instructed
to spread whatever message has been digested and passed by the government. This
then becomes so widely discussed on blogs and social media that the stories are
picked up and publicized by traditional, formal news agencies, which creates
even more social discourse, and thus, their messages and agendas spiral through
time with an ever growing outreach.
Having recently (Jan 24th) also acquired
the Russian formulation of Facebook (VKontakte), free speech and free type
alike are engaged in a severe struggle against the stifling grasp of oppression.
Luckily, for the time being, we are not so suffocated, but are therefore
obligated to speak for those who are, in the hope that we can give a mouth to those
voices drowned in the repetitive roars and belches of trained trolls.
Leo Donnelly
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Leo Donnelly
Ever wondered what would happen if you gave a half-crazed, semi-concussed, unstoppable maverick a platform to write about social media? Follow him @LeoAtSMF
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Kremlin Creates "Troll Army": Putin' a Sock In The Mouth Of The Media.
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Wednesday, March 25, 2015
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