The Twitter bird now Tweets (Sings?) the songs of Rhapsody
Twitter has struck a
deal with online streaming site Rhapsody. The love child of their recent collaboration
is born in the form of a new feature that allows free streaming of full length songs
straight from your twitter feed.
 |
| theverge.com |
Songs can only be
posted by twitter members with a subscription to Rhapsody, but all of their followers
are able to listen to songs posted, start to finish, with no more than a click
of the play button. Announced on the Tuesday of the SXSW, held in Austin,
Texas, the feature has already become active and actively used on mobile
devices.
Last year Twitter revealed
audio cards which first allowed users to stream music from their feed. This was
only available, however, to a select few amongst their launch partners. Now the
same audio cards can be used, by all, to host tracks from Rhapsody’s eclectic
music library.
Rhapsody aims to gain new
subscribers via the new feature, to add to their current two million daily
users. These subscribers will come, for the most part, from the people trying
to stream the songs outside of the Twitter feed, where they will be directed to
Rhapsody’s sign up page and find themselves only being able to preview the
first ten seconds of the song. This will promote subscribers to their site, in
a bid to catch up with Spotify’s significantly larger audience, whilst encouraging
people to remain within Twitter’s domain.
Each audio card will
carry a “Learn more about Rhapsody” link,
where you will be directed to a preview of their full service, which awesomely
includes albums such as Led Zeppelin’s
Mothership. When you consider that
Spotify cannot offer its audience Led
Zep, Radiohead, or even The Beatles, you come to realise that you really
have nothing to lose in giving this new marriage a chance.
Leo Donnelly
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Leo Donnelly
Ever wondered what would happen if you gave a half-crazed, semi-concussed, unstoppable maverick a platform to write about social media? Follow him @LeoAtSMF
The Twitter bird now Tweets (Sings?) the songs of Rhapsody
Reviewed by Unknown
on
Friday, March 20, 2015
Rating:
Reviewed by Unknown
on
Friday, March 20, 2015
Rating:
Unknown
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