Tinder Plus is Already Burning Out
Oh Tinder, when will you learn? |
| www.dailydot.com |
Nobody was exactly standing up and applauding when Tinder
announced that they would be introducing a bigger, better, paid version of
their wildly successful dating/one-night-standing app, but they did it anyway.
Now, only days after launch, users are already complaining about it.
Tinder Plus allows users to ‘rewind’ to rectify an
accidental leftward swipes and match with people across the nation instead of
just locally, among other things. The biggest issue people seem to be having
with it is that it’s priced more cheaply for younger users. In America the monthly
$9.99 fee is exclusively available to under-30s, whilst everyone else has to
pay twice that. The over-30 crowd are not amused, many of them have taken to
Twitter to voice their frustration.
Ouch. #TinderPlus seems like a big fail. Tinder CEO: "So, the new features are pretty well received." *crickets* pic.twitter.com/mMI1NZcl0U
— Ethan Andrews (@EthanZAndrews) March 3, 2015
Old people have to pay more for casual sex... #TinderPlus http://t.co/668yNlESwI
— jessie (@jassieds) March 4, 2015
It’s understandable, charging older people more money to
look for love (or whatever else) looks pretty bad no matter how you spin it,
you’re either making them out to be more desperate or assuming they have more
money to devote to such things.
The other, rather unfortunate measure Tinder have taken is
to limit the number of times a standard user can swipe within a certain time
frame, throwing up a 12 hour blockade whenever they hit said limit. The limit
is also not set, it changes depending on the user, and is meant to encourage
users to be a bit more discerning with their swiping, supposedly.
The reason Tinder is so successful is because it’s simple
(and cynical), you like the look of someone, you swipe right, they like you
back, you immediately know you aren’t wasting your time. Throwing in new
features that make the system more complex is only going to frighten users
away, and there’s plenty of up-and-coming competition out there for them to
migrate to. This strikes me as a policy that will either be very quickly
recanted, lest Tinder suffer a mass user exodus, people might actually starting
going outside and meeting each other organically again, we can’t have that.
Callum Davies
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
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Tinder Plus is Already Burning Out
Reviewed by Unknown
on
Thursday, March 05, 2015
Rating:
Reviewed by Unknown
on
Thursday, March 05, 2015
Rating:
Unknown
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