LinkedIn Launch ‘Elevate’ Social Media App
Linking and Lifting
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| blog.linkedin.com |
Not content with just being one of the most popular,
comprehensive networking platforms online, LinkedIn have started branching out
into other avenues. They recently purchased Lynda.com, a learning site
featuring tutorial programs for HTML, CSS, Photoshop, basic and numerous other
things in a bid to add an educational arm to their load-out and now they’ve
launched Elevate, an App geared towards social media management.
The paid service has been piloting under the radar since the
beginning of the year and now it’s started casting a wider net. So what exactly
is it? Well essentially, it suggests articles and posts to users based on accumulated
data and enable post scheduling and sharing across social media platforms.
Currently it’s only built to interface with LinkedIn and Twitter but the aim is
to expand it to Facebook and everything else.
The plan is to make the app generally available by Q3 of
this year, since the app will be marketed both to professionals and casual
users willing to spend a little extra money for an enhanced experience. For the
former, it will be a way of keeping their company’s numerous social media
profiles active and posting relevant content whilst for the latter the appeal
comes from having a system that delivers all the content directly to you,
without having to seek it out.
The other big thing is stat tracking. Knowing how much
engagement your company’s profiles are getting across various platforms makes
it that much easier to regulate what the profiles are posting and when according to what will get the best response. The fact that it’s combined with LinkedIn
means that business networking, job offers and other related services are
integrated into it from the get-go.
The other advantage of an app like this coming from LinkedIn
is that making connections is such an instrumental part of the service. The
more active you are the more connections you make and being able to tailor and
regulate your activity on the platform so easily will be extremely tantalising.
Callum Davies
Callum Davies
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
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LinkedIn Launch ‘Elevate’ Social Media App
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Wednesday, April 15, 2015
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Reviewed by Unknown
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Wednesday, April 15, 2015
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